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BUSINESS SEGMENT INFORMATION - Reconciliation of Revenue from Segments to Consolidated (Details) - USD ($) $ in Millions	3 Months Ended						6 Months Ended		9 Months Ended		12 Months Ended
	Mar. 31, 2025	Sep. 30, 2024	Jun. 30, 2024	Mar. 31, 2024	Sep. 30, 2023	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023	Sep. 30, 2024	Sep. 30, 2023	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Segment Reporting Information [Line Items]
Segment revenues	$ 3,784			$ 3,639
Adjustments related to:
Total revenues	4,576	$ 3,073	$ 3,507	2,230	$ 3,633	$ 2,363	$ 5,737	$ 4,718	$ 8,810	$ 8,351	$ 12,425	$ 10,460	$ 12,644
Investment expenses	41			26
Revenues, Adjusted	3,784			3,639
Operating Segments | Individual Retirement
Segment Reporting Information [Line Items]
Segment revenues	997			840
Adjustments related to:
Revenues, Adjusted	997			840
Operating Segments | Group Retirement
Segment Reporting Information [Line Items]
Segment revenues	316			291
Adjustments related to:
Revenues, Adjusted	316			291
Operating Segments | Asset Management
Segment Reporting Information [Line Items]
Segment revenues	1,088			1,093
Adjustments related to:
Revenues, Adjusted	1,088			1,093
Operating Segments | Protection Solutions
Segment Reporting Information [Line Items]
Segment revenues	826			824
Adjustments related to:
Revenues, Adjusted	826			824
Operating Segments | Wealth Management
Segment Reporting Information [Line Items]
Segment revenues	463			423
Adjustments related to:
Revenues, Adjusted	463			423
Operating Segments | Legacy
Segment Reporting Information [Line Items]
Segment revenues	120			129
Adjustments related to:
Revenues, Adjusted	120			129
Corporate and Other
Segment Reporting Information [Line Items]
Segment revenues	204			255
Adjustments related to:
Revenues, Adjusted	204			255
Eliminations
Segment Reporting Information [Line Items]
Segment revenues	(230)			(216)
Adjustments related to:
Revenues, Adjusted	(230)			(216)
Eliminations | Investment Management and Other Fees
Segment Reporting Information [Line Items]
Segment revenues	42			42
Adjustments related to:
Revenues, Adjusted	42			42
Eliminations | AB Holding
Adjustments related to:
Investment expenses	34			36
Eliminations | Wealth Management
Adjustments related to:
Expense related to distribution fees	218			200
Adjustments
Adjustments related to:
Variable annuity product features, excluding change in MRBs	975			(1,419)
Investment gains (losses), net	(14)			(39)
Other adjustments to segment revenues	$ (169)			$ 49

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