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BUSINESS SEGMENT INFORMATION - Reconciliation of Revenue from Segments to Consolidated (Details) - USD ($)
$ in Millions
 3 Months Ended 6 Months Ended
Jun. 30, 2025
Jun. 30, 2024
Jun. 30, 2025
Jun. 30, 2024
Segment Reporting Information [Line Items]        
Segment revenues $ 3,801 $ 3,618 $ 7,585 $ 7,257
Adjustments related to:        
Total revenues 2,362 3,507 6,938 5,737
Investment expenses 35 33 76 59
Revenues, Adjusted 3,801 3,618 7,585 7,257
Operating Segments | Individual Retirement        
Segment Reporting Information [Line Items]        
Segment revenues 1,006 888 2,003 1,728
Adjustments related to:        
Revenues, Adjusted 1,006 888 2,003 1,728
Operating Segments | Group Retirement        
Segment Reporting Information [Line Items]        
Segment revenues 309 283 625 574
Adjustments related to:        
Revenues, Adjusted 309 283 625 574
Operating Segments | Asset Management        
Segment Reporting Information [Line Items]        
Segment revenues 1,094 1,051 2,182 2,144
Adjustments related to:        
Revenues, Adjusted 1,094 1,051 2,182 2,144
Operating Segments | Protection Solutions        
Segment Reporting Information [Line Items]        
Segment revenues 825 834 1,651 1,658
Adjustments related to:        
Revenues, Adjusted 825 834 1,651 1,658
Operating Segments | Wealth Management        
Segment Reporting Information [Line Items]        
Segment revenues 471 442 934 865
Adjustments related to:        
Revenues, Adjusted 471 442 934 865
Operating Segments | Legacy        
Segment Reporting Information [Line Items]        
Segment revenues 100 117 220 246
Adjustments related to:        
Revenues, Adjusted 100 117 220 246
Corporate and Other        
Segment Reporting Information [Line Items]        
Segment revenues 226 230 430 485
Adjustments related to:        
Revenues, Adjusted 226 230 430 485
Eliminations        
Segment Reporting Information [Line Items]        
Segment revenues (230) (227) (460) (443)
Adjustments related to:        
Revenues, Adjusted (230) (227) (460) (443)
Eliminations | Investment Management and Other Fees        
Segment Reporting Information [Line Items]        
Segment revenues 44 42 86 84
Adjustments related to:        
Revenues, Adjusted 44 42 86 84
Eliminations | AB Holding        
Adjustments related to:        
Investment expenses 42 37 76 73
Eliminations | Wealth Management        
Adjustments related to:        
Expense related to distribution fees 222 214 440 414
Adjustments        
Adjustments related to:        
Variable annuity product features, excluding change in MRBs (1,549) (210) (574) (1,629)
Investment gains (losses), net (71) (16) (85) (55)
Other adjustments to segment revenues $ 181 $ 115 $ 12 $ 164