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BUSINESS SEGMENT INFORMATION - Reconciliation of Revenue from Segments to Consolidated (Details) - USD ($)
$ in Millions
 3 Months Ended 9 Months Ended
Sep. 30, 2025
Sep. 30, 2024
Sep. 30, 2025
Sep. 30, 2024
Segment Reporting Information [Line Items]        
Segment revenues $ 3,737 $ 3,773 $ 11,322 $ 11,030
Reconciliation Of Revenue From Segments To Consolidated [Abstract]        
Total revenues 1,450 3,073 8,388 8,810
Investment expenses 44 35 120 94
Operating Segments | Retirement        
Segment Reporting Information [Line Items]        
Segment revenues 1,588 1,439 4,527 4,055
Operating Segments | Asset Management        
Segment Reporting Information [Line Items]        
Segment revenues 1,144 1,086 3,326 3,230
Operating Segments | Wealth Management        
Segment Reporting Information [Line Items]        
Segment revenues 499 449 1,430 1,312
Corporate and Other        
Segment Reporting Information [Line Items]        
Segment revenues 741 1,020 2,734 3,097
Eliminations        
Segment Reporting Information [Line Items]        
Segment revenues (235) (221) (695) (664)
Eliminations | Investment Management and Other Fees        
Segment Reporting Information [Line Items]        
Segment revenues 44 41 130 125
Eliminations | AB Holding        
Reconciliation Of Revenue From Segments To Consolidated [Abstract]        
Investment expenses 39 37 115 110
Eliminations | Wealth Management        
Reconciliation Of Revenue From Segments To Consolidated [Abstract]        
Expense related to distribution fees 227 212 667 626
Adjustments        
Reconciliation Of Revenue From Segments To Consolidated [Abstract]        
Variable annuity product features, excluding change in MRBs (1,314) (628) (1,888) (2,257)
Revenue Adjustments, Gain (Loss) On Investments (1,170) (46) (1,255) (101)
Revenue Adjustments, Other $ 197 $ (26) $ 209 $ 138