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SIGNIFICANT ACCOUNTING POLICIES (Details) - USD ($)
$ in Millions
Sep. 30, 2025
Jun. 30, 2025
Dec. 31, 2024
Sep. 30, 2024
Jun. 30, 2024
Dec. 31, 2023
Variable Interest Entity [Line Items]            
Investments $ 116,505   $ 116,441      
Fixed maturities, at fair value using the fair value option [1] 2,416   2,053      
Notes issued by consolidated variable interest entities, at fair value using the fair value option [1] 2,530   2,116      
Unpaid outstanding balance and short-term borrowing 2,300   1,900      
Assets 314,409   295,727 $ 298,841    
Liabilities 312,461   292,179 292,662    
Redeemable noncontrolling interest 344 [1],[2] $ 358 125 [1],[2] $ 1,223 $ 1,088 $ 770
Variable Interest Entity, Primary Beneficiary | CLO Warehouse Debt            
Variable Interest Entity [Line Items]            
Investments 115   128      
Investment assets, special purpose entity 0          
Consolidated Limited Partnerships            
Variable Interest Entity [Line Items]            
Assets 2,900   2,100      
Consolidated Entity | AB-Sponsored Investment Funds            
Variable Interest Entity [Line Items]            
Assets 362   85      
Liabilities 33   0      
Redeemable noncontrolling interest 152   32      
Consolidated Entity, Excluding VIE | AB-Sponsored Investment Funds            
Variable Interest Entity [Line Items]            
Assets 33   73      
Liabilities 1   1      
Redeemable noncontrolling interest 7   17      
Non-consolidated Vairable Interest Entities            
Variable Interest Entity [Line Items]            
Investments 3,200   3,000      
Assets 378,000   350,700      
Variable interest entity, maximum loss exposure 3,200   3,000      
Unfunded commitments 1,000   1,200      
Non-consolidated Vairable Interest Entities | AB-Sponsored Investment Funds            
Variable Interest Entity [Line Items]            
Variable interest entity, maximum loss exposure 38   17      
Non-consolidated Vairable Interest Entities | AB-Sponsored Investment Funds            
Variable Interest Entity [Line Items]            
Assets $ 47,500   $ 46,900      
[1] See Note 2 of the Notes to these Consolidated Financial Statements for details of balances with VIEs.
[2] See Note 15 of the Notes to these Consolidated Financial Statements for details of redeemable noncontrolling interest.