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Summary of Significant Accounting Policies (Tables)
12 Months Ended
Dec. 31, 2023
Accounting Policies [Abstract]  
Schedules of Concentration of Risk, by Risk Factor
The following table summarizes the Company’s customers that represented 10% or more of accounts receivable, net:
 As of December 31,
 20232022
Customer A22.4 %15.1 %
Customer B16.7 *
Customer C*19.8 
 
 
* Represents less than 10%
 
The following table summarizes the Company’s customers that represented 10% or more of net sales:
 
 Year Ended December 31,
 202320222021
Customer A19.9 %17.0 %16.0 %
Customer B10.0 **
Customer C14.8 15.7 16.1 
Customer D*10.2 *
 
 
* Represents less than 10%
Accounts Receivable, Allowance for Credit Loss
Below is a rollforward of the Company’s allowance for credit losses:
 
 December 31,
 202320222021
 (in thousands)
Beginning balance$6,998 $1,783 $1,422 
Provision for credit losses4,474 8,965 7,913 
Write-offs and other adjustments(3,247)(3,750)(7,552)
Ending balance$8,225 $6,998 $1,783 
Schedule of Deferred Purchase Price Receivable
The following table summarizes the activity related to the DPP receivable:
 
 As of December 31,
 20232022
  
 (in thousands)
Beginning balance$22,294 $— 
Non-cash addition to DPP receivable— 64,710 
Cash collected on DPP receivable(16,777)(42,416)
Non-cash adjustments(5,517)— 
Ending balance$— $22,294 
Property, Plant and Equipment
The estimated useful lives of the Company’s property and equipment are as follows:

Molds and tooling3 years
Computer and software
3 - 7 years
Displays2 years
Equipment5 years
Furniture and fixtures7 years
Leasehold improvementsShorter of remaining lease term or estimated useful life
Net sales by geographical region can be found in the disaggregation of net sales within this Note 2 above. The following table presents the Company’s property and equipment, net of depreciation and amortization, by geographic region: 

 As of December 31,
 20232022
  
 (in thousands)
United States$60,644 $74,054 
China92,931 55,170 
Rest of World12,677 8,117 
Total property and equipment, net$166,252 $137,341 
Property and equipment, net consisted of the following:
 
 As of December 31,
 20232022
  
 (in thousands)
Molds and tooling$286,305 $209,984 
Computer and software100,225 88,483 
Displays91,074 90,722 
Equipment19,391 14,653 
Furniture and fixtures10,614 11,418 
Leasehold improvements36,061 31,315 
Total property and equipment543,670 446,575 
Less: accumulated depreciation and amortization(389,689)(322,022)
Construction in progress12,271 12,788 
Property and equipment, net$166,252 $137,341 
Schedule of Finite-Lived Intangible Assets
The estimated useful lives of the Company’s intangible assets are as follows:

Developed technology12 years
Patents10 years
Customer relationships9 years
Trade names and trademarksIndefinite and assessed annually for impairment
Intangible assets consisted of the following as of December 31, 2023:
 
 Gross 
Carrying Value
Accumulated Amortization Net Carrying ValueWeighted-Average Remaining Useful Life
  
 (in thousands)(in years)
Intangible assets subject to amortization:    
Customer relationships$143,083 $(99,363)$43,720 2.8
Patents57,436 (24,763)32,673 5.4
Developed technology22,677 (5,953)16,724 8.3
Total intangible assets subject to amortization$223,196 $(130,079)$93,117  
Intangible assets not subject to amortization: 
Trade name and trademarks$384,699 $— $384,699 Indefinite
Total intangible assets, net$607,895 $(130,079)$477,816  
 
Intangible assets consisted of the following as of December 31, 2022:
 
 Gross
Carrying Value
Accumulated AmortizationNet Carrying ValueWeighted-Average Remaining Useful Life
    
 (in thousands) (in years)
Intangible assets subject to amortization:      
Customer relationships$143,083 $(83,465)$59,618  3.8
Patents52,695 (19,874)32,821  6.2
Developed technology21,381 (5,151)16,230  9.2
Total intangible assets subject to amortization$217,159 $(108,490)$108,669   
Intangible assets not subject to amortization:  
Trade name and trademarks$384,040 $— $384,040  Indefinite
Total intangible assets, net$601,199 $(108,490)$492,709   
Disaggregation of Revenue
The following table summarizes net sales by region based on the billing address of customers:
 
 Year Ended December 31,
 202320222021
 AmountPercentage of Net SalesAmountPercentage of Net SalesAmountPercentage of Net Sales
 
 (in thousands, except percentages)
North America(1)
$3,018,038 71.0 %$2,922,680 78.6 %$2,954,327 79.3 %
Europe(2)
1,072,766 25.2 629,364 16.9 610,942 16.4 
Rest of World162,906 3.8 165,322 4.5 161,725 4.3 
Total net sales$4,253,710 100.0 %$3,717,366 100.0 %$3,726,994 100.0 %

(1) Net sales from the United States represented 65.4%, 72.8% and 74.5% of total net sales for the years ended December 31, 2023, 2022 and 2021, respectively.
(2) Net sales from the United Kingdom (“UK”) represented 19.7%, 14.3% and 14.1% of total net sales for the years ended December 31, 2023, 2022 and 2021, respectively.

The following table presents net sales by brand:
 
 Year Ended December 31,
 202320222021
 AmountPercentage of Net SalesAmountPercentage of Net SalesAmountPercentage of Net Sales
 
 (in thousands, except percentages)
Shark$2,158,460 50.7 %$2,047,972 55.1 %$2,005,183 53.8 %
Ninja2,095,250 49.3 1,669,394 44.9 1,721,811 46.2 
Total net sales$4,253,710 100.0 %$3,717,366 100.0 %$3,726,994 100.0 %
The following table presents net sales by product category:
 
 Year Ended December 31,
 202320222021
 AmountPercentage of Net SalesAmountPercentage of Net SalesAmountPercentage of Net Sales
    
 (in thousands, except percentages)
Cleaning Appliances$1,819,465 42.8 %$1,931,732 52.0 %$1,949,950 52.3 %
Cooking and Beverage Appliances1,441,634 33.9 1,078,610 29.0 1,173,365 31.5 
Food Preparation Appliances653,615 15.3 590,438 15.9 548,447 14.7 
Other338,996 8.0 116,586 3.1 55,232 1.5 
Total net sales$4,253,710 100.0 %$3,717,366 100.0 %$3,726,994 100.0 %
Schedule of Product Warranty Liability
Product warranty liabilities and changes were as follows:
 
 Year Ended December 31,
 202320222021
   
 (in thousands)
Beginning balance$20,958 $17,828 $18,157 
Accruals for warranties issued36,894 21,210 22,147 
Changes in liability for pre-existing warranties928 5,964 (4,555)
Settlements made(30,690)(24,044)(17,921)
Ending balance$28,090 $20,958 $17,828