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REPORTABLE OPERATING SEGMENTS (Tables) | 6 Months Ended
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Sep. 30, 2025
Segment Reporting [Abstract] |
Schedule of Operating Segment Information | Reportable operating segment information, with a reconciliation to the condensed consolidated statements of comprehensive income, was as follows:
Three Months Ended September 30, 2025 | HOKA |  | UGG |  | Other Brands |  | Total
Net sales | $ | 634,086 |  | $ | 759,587 |  | $ | 37,167 |  | $ | 1,430,840
Less: Cost of sales (1) | 269,332 |  | 338,048 |  | 19,638 |  | 627,018
Segment gross profit | 364,754 |  | 421,539 |  | 17,529 |  | 803,822
Segment gross margin | 57.5 | % |  | 55.5 | % |  | 47.2 | % |  | 56.2 | %
Less: (1) |  |  |  |  |  |  |
Payroll and related costs | 32,436 |  | 38,886 |  | 4,453 |  | 75,775
Advertising, marketing, and promotion expenses | 71,581 |  | 55,704 |  | 4,910 |  | 132,195
Rent and occupancy | 10,433 |  | 18,449 |  | 18 |  | 28,900
Depreciation and other related costs (2) | 1,610 |  | 3,117 |  | 6 |  | 4,733
Other segment items (3) | 27,397 |  | 33,110 |  | 5,439 |  | 65,946
Segment SG&A expenses | 143,457 |  | 149,266 |  | 14,826 |  | 307,549
Segment income from operations | $ | 221,297 |  | $ | 272,273 |  | $ | 2,703 |  | $ | 496,273
Segment operating margin (4) | 34.9 | % |  | 35.8 | % |  | 7.3 | % |  | 34.7 | %
Three Months Ended September 30, 2024 | HOKA |  | UGG |  | Other Brands |  | Total
Net sales | $ | 570,896 |  | $ | 689,865 |  | $ | 50,559 |  | $ | 1,311,320
Less: Cost of sales (1) | 237,135 |  | 311,305 |  | 29,608 |  | 578,048
Segment gross profit | 333,761 |  | 378,560 |  | 20,951 |  | 733,272
Segment gross margin | 58.5 | % |  | 54.9 | % |  | 41.4 | % |  | 55.9 | %
Less: (1) |  |  |  |  |  |  |
Payroll and related costs | 25,356 |  | 35,103 |  | 4,740 |  | 65,199
Advertising, marketing, and promotion expenses | 66,576 |  | 47,592 |  | 6,893 |  | 121,061
Rent and occupancy | 6,750 |  | 16,474 |  | 83 |  | 23,307
Depreciation and other related costs (2) | 1,352 |  | 2,484 |  | 3,901 |  | 7,737
Other segment items (3) | 19,166 |  | 24,560 |  | 4,500 |  | 48,226
Segment SG&A expenses | 119,200 |  | 126,213 |  | 20,117 |  | 265,530
Segment income from operations | $ | 214,561 |  | $ | 252,347 |  | $ | 834 |  | $ | 467,742
Segment operating margin (4) | 37.6 | % |  | 36.6 | % |  | 1.6 | % |  | 35.7 | %
Six Months Ended September 30, 2025 | HOKA |  | UGG |  | Other Brands |  | Total
Net sales | $ | 1,287,205 |  | $ | 1,024,679 |  | $ | 83,494 |  | $ | 2,395,378
Less: Cost of sales (1) | 545,504 |  | 463,816 |  | 44,330 |  | 1,053,650
Segment gross profit | 741,701 |  | 560,863 |  | 39,164 |  | 1,341,728
Segment gross margin | 57.6 | % |  | 54.7 | % |  | 46.9 | % |  | 56.0 | %
Less: (1) |  |  |  |  |  |  |
Payroll and related costs | 60,944 |  | 71,751 |  | 8,985 |  | 141,680
Advertising, marketing, and promotion expenses | 127,569 |  | 75,272 |  | 11,118 |  | 213,959
Rent and occupancy | 19,479 |  | 35,666 |  | 56 |  | 55,201
Six Months Ended September 30, 2025 | HOKA |  | UGG |  | Other Brands |  | Total
Depreciation and other related costs (2) | 3,083 |  | 6,074 |  | 45 |  | 9,202
Other segment items (3) | 55,801 |  | 45,844 |  | 8,504 |  | 110,149
Segment SG&A expenses | 266,876 |  | 234,607 |  | 28,708 |  | 530,191
Segment income from operations | $ | 474,825 |  | $ | 326,256 |  | $ | 10,456 |  | $ | 811,537
Segment operating margin (4) | 36.9 | % |  | 31.8 | % |  | 12.5 | % |  | 33.9 | %
Six Months Ended September 30, 2024 | HOKA |  | UGG |  | Other Brands |  | Total
Net sales | $ | 1,116,074 |  | $ | 912,816 |  | $ | 107,777 |  | $ | 2,136,667
Less: Cost of sales (1) | 458,648 |  | 414,997 |  | 59,750 |  | 933,395
Segment gross profit | 657,426 |  | 497,819 |  | 48,027 |  | 1,203,272
Segment gross margin | 58.9 | % |  | 54.5 | % |  | 44.6 | % |  | 56.3 | %
Less: (1) |  |  |  |  |  |  |
Payroll and related costs | 46,085 |  | 63,523 |  | 8,934 |  | 118,542
Advertising, marketing, and promotion expenses | 111,879 |  | 63,452 |  | 14,216 |  | 189,547
Rent and occupancy | 12,517 |  | 31,660 |  | 272 |  | 44,449
Depreciation and other related costs (2) | 2,407 |  | 4,888 |  | 4,209 |  | 11,504
Other segment items (3) | 39,059 |  | 36,063 |  | 6,876 |  | 81,998
Segment SG&A expenses | 211,947 |  | 199,586 |  | 34,507 |  | 446,040
Segment income from operations | $ | 445,479 |  | $ | 298,233 |  | $ | 13,520 |  | $ | 757,232
Segment operating margin (4) | 39.9 | % |  | 32.7 | % |  | 12.5 | % |  | 35.4 | %
(1) The significant expense categories and amounts align with the segment-level information that is regularly provided to the CODM. (2) Depreciation and other related costs generally include depreciation of property and equipment, amortization and impairment of intangible assets or other long-lived assets, accretion, and loss on disposal of assets. (3) Other segment items are comprised of other SG&A expenses, which generally include credit card fees, commissions, materials and supplies, travel, certain 3PL service fees, and other miscellaneous expenses. (4) Operating margin is defined as income from operations divided by net sales.
Schedule of Reconciliation of Reportable Segment Income from Segments to Consolidated | A reconciliation of reportable segment income from operations to condensed consolidated statements of comprehensive income was as follows:
| Three Months Ended September 30, |  | Six Months Ended September 30,
| 2025 |  | 2024 |  | 2025 |  | 2024 |  |
Segment income from operations | $ | 496,273 |  |  | $ | 467,742 |  |  | $ | 811,537 |  |  | $ | 757,232 |  |  |
Unallocated enterprise and shared brand expenses (1) | (169,752) |  |  | (162,656) |  |  | (319,729) |  |  | (319,339) |  |  |
Total other income, net | 15,835 |  |  | 13,826 |  |  | 33,614 |  |  | 30,172 |  |  |
Consolidated income before income taxes | $ | 342,356 |  |  | $ | 318,912 |  |  | $ | 525,422 |  |  | $ | 468,065 |  |  |
(1) The change in reportable operating segments had an impact on segment income from operations, a measure of segment profitability, and a clarification was made that certain prior unallocated overhead costs are defined as unallocated enterprise and shared brand expenses and are excluded from the measure of segment profitability.

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- Definition Tabular disclosure of the reconciliation of profit (loss) from reportable segments to the consolidated income (loss) before income tax expense (benefit) and discontinued operations. Includes, but is not limited to, reconciliation after income tax if income tax is allocated to the reportable segment. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-31 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -Subparagraph (b) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-30 + Details
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- Definition Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 25 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-25 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-22 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-30 + Details
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