SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details)	3 Months Ended	12 Months Ended
Mar. 31, 2025 USD ($) segment reporting_unit	Mar. 31, 2024 USD ($)	Dec. 31, 2024
Concentration Risk [Line Items]
Advertising costs	$ 17,535,000	$ 14,020,000
Number of operating segments \| segment	1
Number of reporting units \| reporting_unit	1
Impairment	$ 0	$ 0
Apple \| Accounts Receivable \| Customer Concentration Risk
Concentration Risk [Line Items]
Concentration risk (in percent)	67.70%		64.70%
Google \| Accounts Receivable \| Customer Concentration Risk
Concentration Risk [Line Items]
Concentration risk (in percent)	16.20%		21.10%

Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.

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