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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details)	3 Months Ended		6 Months Ended		12 Months Ended
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details)	Jun. 30, 2025 USD ($)	Jun. 30, 2024 USD ($)	Jun. 30, 2025 USD ($) reporting_unit segment	Jun. 30, 2024 USD ($)	Dec. 31, 2024
Concentration Risk [Line Items]
Advertising costs \| $	$ 19,649,000	$ 13,448,000	$ 37,184,000	$ 27,468,000
Number of reportable segments \| segment			1
Number of operating segments \| segment			1
Number of reporting units \| reporting_unit			1
Impairment \| $	$ 0	$ 0	$ 0	$ 0
Apple \| Accounts Receivable \| Customer Concentration Risk
Concentration Risk [Line Items]
Concentration risk (in percent)			71.00%		64.70%
Google \| Accounts Receivable \| Customer Concentration Risk
Concentration Risk [Line Items]
Concentration risk (in percent)			15.50%		21.20%