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Goodwill and Intangible Assets | 12 Months Ended
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Dec. 31, 2019
Goodwill And Intangible Assets Disclosure [Abstract] |
Goodwill and Intangible Assets | 5. GOODWILL AND INTANGIBLE ASSETS Goodwill Goodwill represents the excess of purchase consideration in a business combination over the fair value of tangible and intangible assets acquired net of the liabilities assumed. During the year ended December 31, 2019, the Company recorded goodwill of $72.7 from the dataxu acquisition. Goodwill recorded from the dataxu acquisition relates to the Company’s platform segment. The goodwill is evaluated for impairment annually. No impairment was recognized during the years ended December 31, 2019, 2018 and 2017. Intangible Assets The following table is the summary of Company’s intangible assets (in thousands):
|  | As of December 31, 2019 |
|  | Gross Carrying Amount |  |  | Accumulated Amortization |  |  | Net Carrying Amount |  |  | Weighted-Average Useful Lives (in years) |
Developed technology |  | $ | 62,367 |  |  | $ | (2,860 | ) |  | $ | 59,507 |  |  |  | 5.9 |
Customer relationships |  |  | 13,400 |  |  |  | (558 | ) |  |  | 12,842 |  |  |  | 4.0 |
Tradename |  |  | 400 |  |  |  | (133 | ) |  |  | 267 |  |  |  | 0.5 |
Patents |  |  | 4,076 |  |  |  | (24 | ) |  |  | 4,052 |  |  |  | 14.0 |
Intangible assets |  | $ | 80,243 |  |  | $ | (3,575 | ) |  | $ | 76,668 |  |  |  |  |
|  | As of December 31, 2018 |
|  | Gross Carrying Amount |  |  | Accumulated Amortization |  |  | Net Carrying Amount |  |  | Weighted-Average Useful Lives (in years) |
Developed technology |  | $ | 2,215 |  |  | $ | (738 | ) |  | $ | 1,477 |  |  |  | 4.0 |
Intangible assets |  | $ | 2,215 |  |  | $ | (738 | ) |  | $ | 1,477 |  |  |  |  |
During the year ended December 31, 2019, the Company acquired $70.2 million of developed technology, customer relationships, and tradename as a part of the dataxu acquisition. Additionally, during the year ended December 31, 2019, the Company acquired $4.1 million of patents and $3.8 million of developed technology in form of asset acquisitions. The Company recorded expenses of $2.8 million, $0.6 million and $0.2 million for amortization of intangible assets during the years ended December 31, 2019, 2018 and 2017, respectively. In the year ended December 31, 2019, the Company recorded amortization of developed technology in cost of revenue, platform, cost of revenue, player, research and development, and general and administrative expenses in the consolidated statement of operations and recorded amortization of customer relationships and tradename in sales and marketing expenses in the consolidated statement of operations. In the years ended December 31, 2018 and 2017, the Company recorded amortization of developed technology on research and development expenses in the consolidated statement of operations. The estimated future amortization expense for intangible asset for the next five years and thereafter is as follows (in thousands):
Year Ending December 31, |  |  |  |
2020 |  | $ | 14,487 |
2021 |  |  | 14,036 |
2022 |  |  | 13,666 |
2023 |  |  | 13,108 |
2024 |  |  | 10,316 |
Thereafter |  |  | 11,055 |
Total |  | $ | 76,668 |

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- Definition The entire disclosure for goodwill and intangible assets. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -URI http://asc.fasb.org/topic&trid=2144416 + Details
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