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GOODWILL AND INTANGIBLE ASSETS | 3 Months Ended
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Mar. 31, 2026
Goodwill and Intangible Assets Disclosure [Abstract] |
GOODWILL AND INTANGIBLE ASSETS | 5. GOODWILL AND INTANGIBLE ASSETS Goodwill Goodwill represents the excess of purchase consideration in a business combination over the fair value of tangible and intangible assets acquired net of the liabilities assumed. As of March 31, 2026 and December 31, 2025 the Company has $188.8 million of goodwill related to the Advertising segment and $120.6 million of goodwill related to the Subscriptions segment. Intangible Assets The following tables summarize the Company’s intangible assets for the periods presented (in thousands, except years):
| As of March 31, 2026
| Gross Carrying Amount |  | Accumulated Amortization |  | Net Carrying Amount |  | Weighted-Average Useful Lives (in years)
Developed technology | $ | 73,367 |  |  | $ | (71,584) |  |  | $ | 1,783 |  |  | 5.9
Customer relationships | 46,100 |  |  | (25,281) |  |  | 20,819 |  |  | 6.3
Tradename | 34,400 |  |  | (13,032) |  |  | 21,368 |  |  | 7.9
Patents | 4,076 |  |  | (1,844) |  |  | 2,232 |  |  | 14.0
Total Intangible assets | $ | 157,943 |  |  | $ | (111,741) |  |  | $ | 46,202 |  |  | 6.7
| As of December 31, 2025
| Gross Carrying Amount |  | Accumulated Amortization |  | Net Carrying Amount |  | Weighted-Average Useful Lives (in years)
Developed technology | $ | 73,367 |  |  | $ | (71,138) |  |  | $ | 2,229 |  |  | 5.9
Customer relationships | 46,100 |  |  | (22,995) |  |  | 23,105 |  |  | 6.3
Tradename | 34,400 |  |  | (11,832) |  |  | 22,568 |  |  | 7.9
Patents | 4,076 |  |  | (1,771) |  |  | 2,305 |  |  | 14.0
Total Intangible assets | $ | 157,943 |  |  | $ | (107,736) |  |  | $ | 50,207 |  |  | 6.7
The Company amortizes the fair value of intangible assets over their estimated useful lives in proportion to the economic benefits received. Amortization expense related to intangible assets was approximately $4.0 million and $3.5 million for the three months ended March 31, 2026 and 2025, respectively. The Company recorded amortization of developed technology in Cost of revenue, advertising, recorded amortization of customer relationships and tradename in Sales and marketing expenses, and recorded amortization of patents in General and administrative expenses in the condensed consolidated statements of operations for all periods presented. As of March 31, 2026, the estimated future amortization expense for intangible assets for the next five years and thereafter is as follows (in thousands):
Year Ending December 31, |
2026 (remaining 9 months) | $ | 10,693 |
2027 | 10,507
2028 | 8,419
2029 | 7,257
2030 | 4,884
Thereafter | 4,442
Total | $ | 46,202 |

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- Definition The entire disclosure for goodwill and intangible assets. + References Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef -Topic 350 -SubTopic 30 -Name Accounting Standards Codification -Publisher FASB -URI https://asc.fasb.org/350-30/tableOfContent Reference 2: http://www.xbrl.org/2009/role/commonPracticeRef -Topic 350 -SubTopic 20 -Name Accounting Standards Codification -Publisher FASB -URI https://asc.fasb.org/350-20/tableOfContent + Details
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