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BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) - USD ($)
 1 Months Ended 3 Months Ended 6 Months Ended 9 Months Ended
Apr. 20, 2015
Apr. 30, 2016
Sep. 30, 2016
Sep. 30, 2015
Sep. 30, 2016
Sep. 30, 2015
Sep. 30, 2016
Sep. 30, 2015
Dec. 31, 2015
Amount excess of FDIC limit     $ 7,500,000   $ 7,500,000   $ 7,500,000    
Allowance for doubtful accounts     79,332   79,332   79,332   $ 3,500
Inventory reserve     $ 165,539   165,539   165,539   329,075
Advertising expense             3,400,000 $ 1,900,000  
Research and development expense         $ 66,700 $ 57,200      
Freight expense             $ 1,478,000 844,000  
Number of options outstanding             5,600,000    
Exercise price of awards (in dollars per share)     $ 1.00   $ 1.00   $ 1.00    
Accumulated deficit     $ (52,844,900)   $ (52,844,900)   $ (52,844,900)   $ (49,920,563) [1]
Net (loss) available to common stockholders     $ (93,008) $ (895,485)     (2,924,337) (1,277,362)  
Proceeds from sale of common stock             $ 11,388,084  
Private Placement [Member]                  
Proceeds from sale of common stock $ 11,500,000 $ 11,500,000              
6% Series C Preferred Stock [Member]                  
Conversion price (in dollars per share)             $ 0.52    
Number of preferred stock warrants outstanding             4,600,000    
5% Series D Preferred Stock [Member]                  
Conversion price (in dollars per share)             $ 0.86    
Number of preferred stock warrants outstanding             4,700,000    
Minimum [Member]                  
Useful life             3 years    
Maximum [Member]                  
Useful life             7 years    
[1] Derived from Audited Financial Statements