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STOCKHOLDERS' EQUITY (Details Narrative) - USD ($) | 1 Months Ended | 12 Months Ended
--- | --- | ---
Dec. 31, 2016 | Apr. 30, 2016 | Apr. 30, 2015 | Dec. 31, 2016 | Dec. 31, 2015
Fair value of shares issued upon services rendered |  |  |  | $ 560,000 |
Stock price (in dollars per share) | $ 1.04 |  |  | $ 1.04 |
Proceeds from sale of common stock |  |  |  | $ 4,000,000 | $ 11,388,084
Options exercised |  |  |  | $ 5,300 |
2006 Stock Incentive Plan [Member] |  |  |  |  |
Number of option shares granted |  |  |  | 36,071 |
Value of option shares granted |  |  |  | $ 5,300 |
Options exercised |  |  |  | $ 5,326 |
Private Placement [Member] |  |  |  |  |
Proceeds from sale of common stock |  |  | $ 11,500,000 |  |
Number of shares issued upon transaction | 1,333,333 |  | 12,921,348 |  |
Share price (in dollars per share) | $ 3.00 | $ 0.89 |  | $ 3.00 |
Stock issuance cost included in additional paid in capital |  |  | $ 111,841 |  |
Net proceeds from sale of common stock | $ 4,000,000 |  | $ 11,388,159 |  |
Unregistered Common Shares [Member] | Convertible Notes Payable [Member] |  |  |  |  |
Number of shares issued upon debt conversion |  |  | 5,000,000 |  |
Original debt conversion amount |  |  | $ 1,500,000 |  |
Celebrity Endorsement Agreements [Member] | Restricted Common Stock [Member] |  |  |  |  |
Number of shares issued upon services |  | 250,000 |  |  |
Fair value of shares issued upon services rendered |  | $ 560,000 |  |  |
Stock price (in dollars per share) |  | $ 2.24 |  |  |

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