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BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) - USD ($)
 1 Months Ended 3 Months Ended 12 Months Ended
Apr. 30, 2015
Mar. 14, 2017
Dec. 31, 2016
Dec. 31, 2015
Amount excess of FDIC limit     $ 11,500,000  
Allowance for doubtful accounts     72,300 $ 3,500
Inventory reserve     200,805 329,075
Advertising expense     4,300,000 3,200,000
Research and development expense     90,000 71,000
Freight expense     $ 1,984,000 1,161,000
Number of options outstanding     5,600,000  
Exercise price of awards (in dollars per share)     $ 1.04  
Accumulated deficit     $ (53,354,332) (49,920,563)
Net (loss) available to common stockholders     $ (3,433,769) (2,570,297)
Number of shares issued, value       $ 4,000,000
Subsequent Event [Member] | Private Placement [Member] | 13 Accredited Investors [Member]        
Number of shares issued, value   $ 15,000,000    
Number of shares issued   4,833,329    
Shares issued price (in dollars per share)   $ 3.00    
Stock Incentive Plan 2015 [Member]        
Number of shares authorized 5,000,000      
Description of plan terms

Provision for an annual increase of 15% to the shares included under the plan, with the shares to be added on the first day of each calendar year, beginning on January 1, 2016.

      
6% Series C Preferred Stock [Member]        
Conversion price (in dollars per share)     $ 0.52  
Number of preferred stock warrants outstanding     4,600,000  
5% Series D Preferred Stock [Member]        
Conversion price (in dollars per share)     $ 0.86  
Number of preferred stock warrants outstanding     4,700,000  
Minimum [Member]        
Useful life     3 years  
Maximum [Member]        
Useful life     7 years