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BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative)
 3 Months Ended
Mar. 31, 2017
USD ($)
Number
$ / shares
shares
Mar. 31, 2016
USD ($)
Dec. 31, 2016
USD ($)
Amount excess of FDIC limit $ 20,700,000    
Allowance for doubtful accounts 36,800   $ 72,300
Inventory reserve 342,762   200,805
Advertising expense 926,000 $ 857,400  
Research and development expense 70,700 11,900  
Freight expense $ 635,200 408,500  
Number of options outstanding | shares 6,500,000    
Exercise price of awards (in dollars per share) | $ / shares $ 1.53    
Accumulated deficit $ (55,325,877)   $ (53,354,332) [1]
Net (loss) available to common stockholders (1,971,545) (1,287,209)  
Proceeds from sale of common stock 9,999,948  
Private Placement [Member]      
Proceeds from sale of common stock $ 10,000,000    
Number of shares issued upon transaction | shares 3,333,329    
Number of investors | Number 13    
Share price (in dollars per share) | $ / shares $ 3.00    
5% Series D Preferred Stock [Member]      
Conversion price (in dollars per share) | $ / shares $ 0.86    
Number of preferred stock warrants outstanding | shares 4,700,000    
6% Series C Preferred Stock [Member]      
Conversion price (in dollars per share) | $ / shares $ 0.52    
Number of preferred stock warrants outstanding | shares 4,600,000    
Minimum [Member]      
Useful life 3 years    
Maximum [Member]      
Useful life 7 years    
[1] Derived from Audited Financial Statements