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BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative)
 3 Months Ended 6 Months Ended
Jun. 30, 2017
USD ($)
$ / shares
Jun. 30, 2016
USD ($)
Jun. 30, 2017
USD ($)
Number
$ / shares
shares
Jun. 30, 2016
USD ($)
Dec. 31, 2016
USD ($)
Amount excess of FDIC limit $ 19,700,000   $ 19,700,000    
Allowance for doubtful accounts 39,400   39,400   $ 72,300
Inventory reserve $ 63,442   63,442   200,804
Advertising expense     1,900,000 $ 2,800,000  
Research and development expense     121,700 45,800  
Freight expense     $ 1,507,000 958,000  
Number of options outstanding | shares     5,600,000    
Exercise price of awards (in dollars per share) | $ / shares $ 1.00   $ 1.00    
Accumulated deficit $ (54,946,352)   $ (54,946,352)   $ (53,354,332) [1]
Net (loss) available to common stockholders $ 379,525 $ (1,544,120) (1,592,020) $ (2,831,329)  
Proceeds from sale of common stock     9,999,948    
Private Placement [Member]          
Proceeds from sale of common stock     $ 10,000,000    
Number of shares issued upon transaction | shares     3,333,329    
Number of investors | Number     12    
Share price (in dollars per share) | $ / shares $ 3.00   $ 3.00    
5% Series D Preferred Stock [Member]          
Conversion price (in dollars per share) | $ / shares     $ 0.86    
Number of preferred stock warrants outstanding | shares     4,700,000    
6% Series C Preferred Stock [Member]          
Conversion price (in dollars per share) | $ / shares     $ 0.52    
Number of preferred stock warrants outstanding | shares     4,600,000    
Minimum [Member]          
Useful life     3 years    
Maximum [Member]          
Useful life     7 years    
[1] Derived from Audited Financial Statements