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BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative)
 3 Months Ended 9 Months Ended
Sep. 30, 2017
USD ($)
$ / shares
Sep. 30, 2015
USD ($)
Sep. 30, 2017
USD ($)
Number
$ / shares
shares
Sep. 30, 2016
USD ($)
Jun. 30, 2017
$ / shares
Dec. 31, 2016
USD ($)
Amount excess of FDIC limit $ 19,200,000   $ 19,200,000      
Allowance for doubtful accounts 48,800   48,800     $ 72,300
Inventory reserve $ 115,529   115,529     200,804
Advertising expense     5,100,000 $ 3,400,000    
Research and development expense     222,300 66,700    
Shipping and handling costs     2,400,000 1,500,000    
Foreign currency translation expense     $ 2,200 0    
Number of options outstanding | shares     4,600,000      
Exercise price of awards (in dollars per share) | $ / shares $ 1.80   $ 1.80   $ 1.00  
Accumulated deficit $ (56,660,846)   $ (56,660,846)     $ (53,354,332) [1]
Net (loss) available to common stockholders $ (1,714,494) $ (93,008) (3,306,514) (2,924,337)    
Proceeds from sale of common stock     9,999,948    
Private Placement [Member]            
Proceeds from sale of common stock     $ 10,000,000      
Number of shares issued upon transaction | shares     3,333,329      
Number of investors | Number     12      
Share price (in dollars per share) | $ / shares $ 3.00   $ 3.00   $ 3.00  
5% Series D Preferred Stock [Member]            
Conversion price (in dollars per share) | $ / shares     $ 0.86      
Number of preferred stock warrants outstanding | shares     4,700,000      
6% Series C Preferred Stock [Member]            
Conversion price (in dollars per share) | $ / shares     $ 0.52      
Number of preferred stock warrants outstanding | shares     4,600,000      
Minimum [Member]            
Useful life     3 years      
Maximum [Member]            
Useful life     7 years      
[1] Derived from Audited Financial Statements