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STOCKHOLDERS' EQUITY (Details Narrative) - USD ($) | 1 Months Ended | 3 Months Ended | 12 Months Ended
--- | --- | --- | ---
Jan. 31, 2017 | Dec. 31, 2016 | Apr. 30, 2016 | Mar. 31, 2017 | Dec. 31, 2017 | Dec. 31, 2016
Fair value of shares issued upon services rendered |  |  |  |  | $ 327,997 | $ 560,000
Stock price (in dollars per share) |  |  |  |  | $ 1.82 |
Proceeds from sale of common stock |  |  |  |  | $ 9,999,948 | 4,000,000
Options exercised |  |  |  |  | $ 946,575 | $ 5,300
Carl DeSantis [Member] | CD Financial, LLC [Member] |  |  |  |  |  |
Number of shares issued upon debt conversion | 333,333 |  |  |  |  |
Original debt conversion amount | $ 1,000,000 |  |  |  |  |
Conversion price (in dollars per share) | $ 3.00 |  |  |  |  |
Private Placement [Member] |  |  |  |  |  |
Proceeds from sale of common stock |  |  |  | $ 10,000,000 |  |
Number of shares issued upon transaction |  | 1,333,333 |  | 3,333,329 |  |
Share price (in dollars per share) |  | $ 3.00 |  | $ 3.00 |  | $ 3.00
Net proceeds from sale of common stock |  | $ 4,000,000 |  |  |  |
2006 Stock Incentive Plan [Member] |  |  |  |  |  |
Number of option shares granted |  |  |  |  |  | 36,071
Value of option shares granted |  |  |  |  |  | $ 5,300
Options exercised |  |  |  |  |  | $ 5,326
Restricted Common Stock [Member] | Mr. William H. Milmoe [Member] |  |  |  |  |  |
Number of shares issued upon services | 47,126 |  |  |  |  |
Restricted Common Stock [Member] | Mr. Thomas E. Lynch [Member] |  |  |  |  |  |
Number of shares issued upon services | 47,126 |  |  |  |  |
Celebrity Endorsement Agreements [Member] | Restricted Common Stock [Member] |  |  |  |  |  |
Number of shares issued upon services | 94,252 |  | 250,000 |  |  |
Fair value of shares issued upon services rendered | $ 328,000 |  | $ 560,000 |  |  |
Stock price (in dollars per share) | $ 3.48 |  | $ 2.24 |  |  |

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