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BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) - USD ($) | 1 Months Ended | 3 Months Ended | 12 Months Ended
--- | --- | --- | ---
Apr. 30, 2015 | Mar. 14, 2017 | Dec. 31, 2017 | Dec. 31, 2016
Amount excess of FDIC limit |  |  | $ 14,000,000 |
Allowance for doubtful accounts |  |  | 33,100 | $ 72,300
Inventory reserve |  |  | 36,294 | 200,805
Advertising expense |  |  | 6,800,000 | 4,300,000
Research and development expense |  |  | 210,000 | 90,000
Foreign currency translation loss |  |  | 39,978 | 0
Freight expense |  |  | $ 3,300,000 | 2,000,000
Number of options outstanding |  |  | 4,600,000 |
Exercise price of awards (in dollars per share) |  |  | $ 1.82 |
Accumulated deficit |  |  | $ (61,960,910) | (53,354,332)
Net (loss) available to common stockholders |  |  | (8,606,578) | (3,433,769)
Net cash used in operating activities |  |  | $ (8,418,125) | $ (2,363,412)
Private Placement [Member] | 13 Accredited Investors [Member] |  |  |  |
Number of shares issued, value |  | $ 15,000,000 |  |
Number of shares issued |  | 4,833,329 |  |
Shares issued price (in dollars per share) |  | $ 3.00 |  |
Stock Incentive Plan 2015 [Member] |  |  |  |
Number of shares authorized | 5,000,000 |  |  |
Description of plan terms | Provision for an annual increase of 15% to the shares included under the plan, with the shares to be added on the first day of each calendar year, beginning on January 1, 2016. |  |  |
6% Series C Preferred Stock [Member] |  |  |  |
Conversion price (in dollars per share) |  |  | $ 0.52 |
Number of preferred stock warrants outstanding |  |  | 5,300,000 |
5% Series D Preferred Stock [Member] |  |  |  |
Conversion price (in dollars per share) |  |  | $ 0.86 |
Number of preferred stock warrants outstanding |  |  | 4,700,000 |
Minimum [Member] |  |  |  |
Useful life |  |  | 3 years |
Maximum [Member] |  |  |  |
Useful life |  |  | 7 years |

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