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BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) - USD ($)
 1 Months Ended 3 Months Ended 12 Months Ended
Apr. 30, 2015
Mar. 14, 2017
Dec. 31, 2017
Dec. 31, 2016
Amount excess of FDIC limit     $ 14,000,000  
Allowance for doubtful accounts     33,100 $ 72,300
Inventory reserve     36,294 200,805
Advertising expense     6,800,000 4,300,000
Research and development expense     210,000 90,000
Foreign currency translation loss     39,978 0
Freight expense     $ 3,300,000 2,000,000
Number of options outstanding     4,600,000  
Exercise price of awards (in dollars per share)     $ 1.82  
Accumulated deficit     $ (61,960,910) (53,354,332)
Net (loss) available to common stockholders     (8,606,578) (3,433,769)
Net cash used in operating activities     $ (8,418,125) $ (2,363,412)
Private Placement [Member] | 13 Accredited Investors [Member]        
Number of shares issued, value   $ 15,000,000    
Number of shares issued   4,833,329    
Shares issued price (in dollars per share)   $ 3.00    
Stock Incentive Plan 2015 [Member]        
Number of shares authorized 5,000,000      
Description of plan terms

Provision for an annual increase of 15% to the shares included under the plan, with the shares to be added on the first day of each calendar year, beginning on January 1, 2016.

      
6% Series C Preferred Stock [Member]        
Conversion price (in dollars per share)     $ 0.52  
Number of preferred stock warrants outstanding     5,300,000  
5% Series D Preferred Stock [Member]        
Conversion price (in dollars per share)     $ 0.86  
Number of preferred stock warrants outstanding     4,700,000  
Minimum [Member]        
Useful life     3 years  
Maximum [Member]        
Useful life     7 years