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STOCKHOLDERS' EQUITY (Details Narrative)	1 Months Ended	2 Months Ended	6 Months Ended		12 Months Ended
	Jan. 31, 2017 USD ($) $ / shares shares	Mar. 14, 2017 USD ($) Number shares	Jun. 30, 2018 USD ($) $ / shares shares	Jun. 30, 2017 USD ($) Number $ / shares shares	Dec. 31, 2017 USD ($) shares	Mar. 31, 2017 $ / shares
Stock price (in dollars per sahre) | $ / shares				$ 1.00		$ 2.83
Proceeds from sale of common stock				$ 9,999,948
Private Placement [Member]
Proceeds from sale of common stock		$ 15,000,000		$ 10,000,000
Number of shares issued upon transaction | shares		4,833,329		3,333,329
Number of investors | Number		13		12
Share price (in dollars per share) | $ / shares			$ 3.00
Restricted Common Stock [Member] | Celebrity Endorsement Agreements [Member]
Number of shares issued upon services | shares	94,252
Fair value of shares issued upon services rendered	$ 328,000
Stock price (in dollars per sahre) | $ / shares				$ 3.48
2006 & 2015 Stock Incentive Plan [Member]
Number of option shares granted | shares			710,395
Value of option shares granted			$ 179,704
2006 Stock Incentive Plan [Member]
Number of option shares granted | shares					1,579,532
Value of option shares granted					$ 998,700
CD Financial, LLC [Member] | Carl DeSantis [Member]
Number of shares issued upon debt conversion | shares	333,333
Original debt conversion amount	$ 1,000,000
Conversion price (in dollars per share) | $ / shares	$ 3.00

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