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BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative)
 1 Months Ended 2 Months Ended 3 Months Ended 9 Months Ended
Apr. 30, 2015
shares
Mar. 14, 2017
USD ($)
Number
shares
Sep. 30, 2018
USD ($)
$ / shares
Sep. 30, 2017
USD ($)
$ / shares
Sep. 30, 2018
USD ($)
$ / shares
shares
Sep. 30, 2017
USD ($)
Number
$ / shares
shares
Dec. 31, 2017
USD ($)
Jun. 30, 2017
$ / shares
Amount excess of FDIC limit     $ 8,000,000   $ 8,000,000      
Allowance for doubtful accounts     23,505   23,505   $ 33,100  
Inventory reserve     161,190   161,190   36,294  
Advertising expense         13,100,000 $ 5,100,000    
Research and development expense         313,000 240,945    
Shipping and handling costs         4,100,000 2,400,000    
Foreign currency translation expense         46,130 $ 0    
Number of options outstanding | shares           5,600,000    
Exercise price of awards (in dollars per share) | $ / shares       $ 1.00   $ 1.00   $ 3.09
Accumulated deficit     (72,487,280)   (72,487,280)   $ (61,960,910) [1]  
Net (loss) available to common stockholders     $ (4,175,353) $ (1,714,494) (10,526,370) $ (3,306,514)    
Net cash used in operating activities         (9,004,864) (3,231,860)    
Proceeds from sale of common stock         9,999,948    
Stock Incentive Plan 2015 [Member]                
Number of shares authorized | shares 5,000,000              
Description of plan Provision for an annual increase of 15% to the shares included under the plan, with the shares to be added on the first day of each calendar year, beginning on January 1, 2016.              
Private Placement [Member]                
Proceeds from sale of common stock   $ 15,000,000       $ 10,000,000    
Number of shares issued upon transaction | shares   4,833,329       3,333,329    
Number of investors | Number   13       12    
Share price (in dollars per share) | $ / shares     $ 3.00   $ 3.00      
Series C Preferred Stock [Member]                
Conversion price (in dollars per share) | $ / shares         $ 0.52      
Number of preferred stock warrants outstanding | shares         5,300,000      
Minimum [Member]                
Useful life         3 years      
Maximum [Member]                
Useful life         7 years      
[1] Derived from Audited Financial Statements