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Consolidated Statements of Operations (Unaudited) - USD ($)
 3 Months Ended 9 Months Ended
Sep. 30, 2018
Sep. 30, 2017
Sep. 30, 2018
Sep. 30, 2017
Income Statement [Abstract]        
Revenue $ 16,565,316 $ 10,785,796 $ 37,923,619 $ 27,023,123
Cost of revenue 9,694,932 6,110,898 22,307,735 15,398,798
Gross profit 6,870,384 4,674,898 15,615,884 11,624,325
Selling and marketing expenses 8,671,792 4,702,308 18,419,236 9,273,207
General and administrative expenses 2,287,374 1,559,173 7,430,580 5,261,694
Total operating expenses 10,959,166 6,261,481 25,849,816 14,534,901
Loss from operations (4,088,782) (1,586,583) (10,233,932) (2,910,576)
Other (Expense):        
Interest expense (42,932) (35,661) (122,944) (122,195)
Total Other (Expense) (42,932) (35,661) (122,944) (122,195)
Net Loss (4,131,714) (1,622,244) (10,356,876) (3,032,771)
Preferred stock dividend (43,639) (92,250) (169,494) (273,743)
Net loss available to common stockholders $ (4,175,353) $ (1,714,494) $ (10,526,370) $ (3,306,514)
Loss per share:        
Basic (in dollars per share) $ (0.08) $ (0.04) $ (0.21) $ (0.08)
Diluted (in dollars per share) $ (0.08) $ (0.04) $ (0.21) $ (0.08)
Weighted average shares outstanding:        
Basic (in shares) 51,098,575 45,487,908 49,675,624 43,990,367
Diluted (in shares) 51,098,575 45,487,908 49,675,624 43,990,367