BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) - USD ($)	3 Months Ended
Mar. 31, 2019	Mar. 31, 2018	Dec. 31, 2018
Amount excess of FDIC limit	$ 2,500,000
Allowance for doubtful accounts	260,649		$ 183,000
Inventory reserve	106,127		74,652
Advertising expense	1,200,000	$ 4,000,000
Research and development expense	$ 103,000	121,000
Number of shares available	6,901,360
Freight expense	$ 1,300,000	1,100,000
Conversion Of Convertible Debt into common stock	3,162,260
Accumulated deficit	(61,724,097)		$ (73,380,691)
Net (loss) available to common stockholders	11,656,594	(2,959,195)
Net cash used in operating activities	$ (6,793,712)	$ (4,275,713)
Minimum [Member]
Useful life	3 years
Maximum [Member]
Useful life	7 years

Freight expense.

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- Definition

Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.

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Amount of allowance for credit loss on accounts receivable, classified as current.

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The amount of cash as of the balance sheet date that is not insured by the Federal Deposit Insurance Corporation.

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No definition available.

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Amount of valuation reserve for inventory.

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- Definition

Amount of cash inflow (outflow) from operating activities, including discontinued operations. Operating activity cash flows include transactions, adjustments, and changes in value not defined as investing or financing activities.

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Amount, after deduction of tax, noncontrolling interests, dividends on preferred stock and participating securities; of income (loss) available to common shareholders.

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Useful life of long lived, physical assets used in the normal conduct of business and not intended for resale, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days. Examples include, but not limited to, land, buildings, machinery and equipment, office equipment, furniture and fixtures, and computer equipment.

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- Definition

The aggregate costs incurred (1) in a planned search or critical investigation aimed at discovery of new knowledge with the hope that such knowledge will be useful in developing a new product or service, a new process or technique, or in bringing about a significant improvement to an existing product or process; or (2) to translate research findings or other knowledge into a plan or design for a new product or process or for a significant improvement to an existing product or process whether intended for sale or the entity's use, during the reporting period charged to research and development projects, including the costs of developing computer software up to the point in time of achieving technological feasibility, and costs allocated in accounting for a business combination to in-process projects deemed to have no alternative future use.

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The cumulative amount of the reporting entity's undistributed earnings or deficit.

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- Definition

The difference between the maximum number of shares (or other type of equity) authorized for issuance under the plan (including the effects of amendments and adjustments), and the sum of: 1) the number of shares (or other type of equity) already issued upon exercise of options or other equity-based awards under the plan; and 2) shares (or other type of equity) reserved for issuance on granting of outstanding awards, net of cancellations and forfeitures, if applicable.

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The net amount of stock issued during the period upon the conversion of convertible securities, net of adjustments (for example, to additional paid in capital) including the write-off of an equity component recognized to record the convertible debt instrument as two separate components - a debt component and an equity component. This item is meant to disclose the value of shares issued on conversion of convertible securities that were recorded as two separate (debt and equity) components.

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