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BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2019	Jun. 30, 2018	Jun. 30, 2019	Jun. 30, 2018	Dec. 31, 2018
Amount excess of FDIC limit	$ 4,300,000		$ 4,300,000
Allowance for doubtful accounts	252,325		252,325		$ 183,000
Inventory reserve	$ 259,794		259,794		74,652
Advertising expense			3,500,000	$ 6,300,000
Research and development expense			$ 161,000	239,000
Number of shares available	2,199,696		2,199,696
Freight expense			$ 2,700,000	2,300,000
Accumulated deficit	$ (63,197,392)		(63,197,392)		$ (73,380,691)	[1]
Net (loss) available to common stockholders	$ (1,473,295)	$ (3,391,822)	10,183,299	(6,351,017)
Net cash used in operating activities			$ (4,487,343)	$ (5,772,535)
Convertible Debt And Stock Options And Warrants [Member]
Anti-dilutive shares			3,202,355
Common Stock [Member]
Anti-dilutive shares			1,347,644
Maximum [Member]
Useful life			7 years
Minimum [Member]
Useful life			3 years
[1] Derived from Audited Financial Statements

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