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BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) - USD ($) | 3 Months Ended | 9 Months Ended |
--- | --- | --- | ---
Sep. 30, 2019 | Sep. 30, 2018 | Sep. 30, 2019 | Sep. 30, 2018 | Dec. 31, 2018
Amount excess of FDIC limit | $ 20,300,000 |  | $ 20,300,000 |  |  |
Allowance for doubtful accounts | 245,682 |  | 245,682 |  | $ 183,000 |
Inventory reserve | $ 374,795 |  | 374,795 |  | 74,652 |
Advertising expense |  |  | 5,400,000 | $ 13,100,000 |  |
Research and development expense |  |  | $ 246,000 | 313,000 |  |
Number of shares available | 1,898,195 |  | 1,898,195 |  |  |
Freight expense |  |  | $ 4,500,000 | 4,100,000 |  |
Accumulated deficit | $ (62,236,350) |  | (62,236,350) |  | $ (73,380,691) | [1]
Net (loss) available to common stockholders | $ 961,042 | $ (4,175,353) | 11,144,342 | (10,526,370) |  |
Net cash used in operating activities |  |  | $ (966,464) | $ (9,004,864) |  |
Maximum [Member] |  |  |  |  |  |
Useful life |  |  | 7 years |  |  |
Minimum [Member] |  |  |  |  |  |
Useful life |  |  | 3 years |  |  |
[1] | Derived from Audited Financial Statements

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