<SEC-DOCUMENT>0001615774-19-005606.txt : 20190410
<SEC-HEADER>0001615774-19-005606.hdr.sgml : 20190410
<ACCEPTANCE-DATETIME>20190410172440
ACCESSION NUMBER:		0001615774-19-005606
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		3
CONFORMED PERIOD OF REPORT:	20190404
ITEM INFORMATION:		Other Events
ITEM INFORMATION:		Financial Statements and Exhibits
FILED AS OF DATE:		20190410
DATE AS OF CHANGE:		20190410

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Celsius Holdings, Inc.
		CENTRAL INDEX KEY:			0001341766
		STANDARD INDUSTRIAL CLASSIFICATION:	BOTTLED & CANNED SOFT DRINKS CARBONATED WATERS [2086]
		IRS NUMBER:				202745790
		STATE OF INCORPORATION:			NV
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-34611
		FILM NUMBER:		19742334

	BUSINESS ADDRESS:	
		STREET 1:		2424 N. FEDERAL HWY
		STREET 2:		SUITE 208
		CITY:			BOCA RATON
		STATE:			FL
		ZIP:			33431
		BUSINESS PHONE:		561-276-2239

	MAIL ADDRESS:	
		STREET 1:		2424 N. FEDERAL HWY
		STREET 2:		SUITE 208
		CITY:			BOCA RATON
		STATE:			FL
		ZIP:			33431

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	VECTOR VENTURES CORP.
		DATE OF NAME CHANGE:	20051018
</SEC-HEADER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>s117371_8k.htm
<DESCRIPTION>8-K
<TEXT>
<HTML>
<HEAD>
     <TITLE></TITLE>
</HEAD>
<BODY STYLE="font: 10pt Times New Roman, Times, Serif">

<P STYLE="margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>UNITED STATES</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>SECURITIES AND EXCHANGE COMMISSION</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>WASHINGTON, D.C. 20549</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>FORM 8-K</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>CURRENT REPORT</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">Date of Report (date of earliest event reported):
<B>April 4, 2019</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>CELSIUS HOLDINGS, INC.</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">(Exact name of registrant as specified in
charter)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">Nevada</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">(State or other jurisdiction of incorporation)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 49%; border-bottom: black 1pt solid; text-align: center"><FONT STYLE="font-size: 10pt">000-55663</FONT></TD>
    <TD STYLE="width: 2%; text-align: center"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="width: 49%; border-bottom: black 1pt solid; text-align: center"><FONT STYLE="font-size: 10pt">20-2745790</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: center"><FONT STYLE="font-size: 10pt">&nbsp;(Commission File Number)</FONT></TD>
    <TD STYLE="text-align: center"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: center"><FONT STYLE="font-size: 10pt">(IRS Employer Identification No.)</FONT></TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><U>2424 N Federal Highway, Suite 208, Boca
Raton, Florida 33431</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">(Address of principal executive offices
and zip code)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 100%; border-bottom: black 1pt solid; text-align: center"><FONT STYLE="font-size: 10pt">(561) 276-2239</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: center"><FONT STYLE="font-size: 10pt">(Registrant&rsquo;s telephone number including area code)</FONT></TD></TR>
</TABLE>

<P STYLE="margin-top: 0; margin-bottom: 0">&nbsp;</P>
<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 100%; border-bottom: black 1pt solid; font-size: 10pt; text-align: center"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="font-size: 10pt; text-align: center"><FONT STYLE="font-size: 10pt">Former Name or Former Address (If Changed Since Last Report)</FONT></TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">Check the appropriate box below if the
Form 8-K filing is intended to simultaneously satisfy the filing obligation of registrant under any of the following provisions:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 24px"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="width: 24px"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&#9744;</FONT></TD>
    <TD STYLE="text-align: justify"><FONT STYLE="font-size: 10pt">Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)</FONT></TD></TR>
</TABLE>
<P STYLE="margin-top: 0; margin-bottom: 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 24px"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="width: 24px"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&#9744;</FONT></TD>
    <TD STYLE="text-align: justify"><FONT STYLE="font-size: 10pt">Soliciting material pursuant to Rule 14a-12(b) under the Exchange Act (17 CFR 240.14a-12)</FONT></TD></TR>
</TABLE>
<P STYLE="margin-top: 0; margin-bottom: 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 24px"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="width: 24px"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&#9744;</FONT></TD>
    <TD STYLE="text-align: justify"><FONT STYLE="font-size: 10pt">Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))</FONT></TD></TR>
</TABLE>
<P STYLE="margin-top: 0; margin-bottom: 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 24px"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="width: 24px"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&#9744;</FONT></TD>
    <TD STYLE="text-align: justify"><FONT STYLE="font-size: 10pt">Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))</FONT></TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Indicate by check mark whether the registrant is an emerging
growth company as defined in Rule 405 of the Securities Act of 1933 (&sect;230.405 of this chapter) or Rule 12b-2 of the Securities
Exchange Act of 1934 (&sect;240.12b-2 of this chapter). Emerging growth company <FONT STYLE="font-family: Times New Roman, Times, Serif">&#9744;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">If an emerging growth company, indicate
by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial
accounting standards provided pursuant to Section 13(a) of the Exchange Act. <FONT STYLE="font-family: Times New Roman, Times, Serif">&#9744;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"></P>

<!-- Field: Page; Sequence: 1; Options: NewSection -->
    <DIV STYLE="margin-top: 6pt; margin-bottom: 6pt; border-bottom: Black 2pt solid"><P STYLE="margin: 0pt">&nbsp;</P></DIV>
    <DIV STYLE="page-break-before: always; margin-top: 6pt; margin-bottom: 6pt"><P STYLE="margin: 0pt">&nbsp;</P></DIV>
    <!-- Field: /Page -->

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">When used in this Current Report on Form 8-K, unless otherwise
indicated, the terms &ldquo;<B>the Company</B>,&rdquo; &ldquo;<B>Celsius</B>,&rdquo; &ldquo;<B>we</B>,&rdquo; &ldquo;<B>us</B>&rdquo;
and &ldquo;<B>our</B>&rdquo; refer to Celsius Holdings, Inc. and its subsidiaries.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 96px"><FONT STYLE="font-size: 10pt"><B>Item 8.01.</B></FONT></TD>
    <TD><FONT STYLE="font-size: 10pt"><B>Other Events.</B></FONT></TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">On April 4, 2019, the Company issued a
press release announcing that it has secured a nationwide expansion with a previously announced drug store customer in over 7,000
new store locations. In addition, Celsius will be launching into approximately 3,000 new store locations with a separate national
drug store chain.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">A copy of the Company&rsquo;s press release
dated April 4, 2019 is attached hereto as <B>Exhibit 99.1</B> and is incorporated herein by reference.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 96px"><FONT STYLE="font-size: 10pt"><B>Item 9.01</B></FONT></TD>
    <TD STYLE="text-align: justify"><FONT STYLE="font-size: 10pt"><B>Financial Statements and Exhibits.</B></FONT></TD></TR>
</TABLE>
<P STYLE="margin-top: 0; margin-bottom: 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 48px"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="width: 24px"><FONT STYLE="font-size: 10pt">(d)</FONT></TD>
    <TD STYLE="text-align: justify"><FONT STYLE="font-size: 10pt">Exhibits</FONT></TD></TR>
</TABLE>

<P STYLE="margin-top: 0; margin-bottom: 0">&nbsp;</P>
<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD NOWRAP STYLE="width: 8%; border-bottom: black 1pt solid"><FONT STYLE="font-size: 10pt"><B>Exhibit No</B></FONT></TD>
    <TD NOWRAP STYLE="width: 2%"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD NOWRAP STYLE="width: 90%; border-bottom: black 1pt solid"><FONT STYLE="font-size: 10pt"><B>Description</B></FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-left: 5.4pt"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding-left: 5.4pt"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding-left: 5.4pt"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-left: 5.4pt; text-align: center"><FONT STYLE="font-size: 10pt"><A HREF="s117371_ex99-1.htm">99.1</A></FONT></TD>
    <TD STYLE="padding-left: 2pt"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD><A HREF="s117371_ex99-1.htm"><FONT STYLE="font-size: 10pt">Press Release Dated April 4, 2019.</FONT></A></TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>SIGNATURE</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">Pursuant to the requirements of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD COLSPAN="2"><FONT STYLE="font-size: 10pt"><B>CELSIUS HOLDINGS, INC.</B></FONT></TD>
    </TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 50%"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="width: 3%"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="width: 47%"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    </TR>
<TR STYLE="vertical-align: top">
    <TD><FONT STYLE="font-size: 10pt">Date: April 10, 2019</FONT></TD>
    <TD><FONT STYLE="font-size: 10pt">By:</FONT></TD>
    <TD STYLE="border-bottom: black 1pt solid"><FONT STYLE="font-size: 10pt">/s/ John Fieldly</FONT></TD>
    </TR>
<TR>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: bottom; text-align: justify"><FONT STYLE="font-size: 10pt">John Fieldly, Chief Executive Officer</FONT></TD>
    </TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: left">&nbsp;</P>

<!-- Field: Page; Sequence: 1; Options: Last -->
    <DIV STYLE="margin-top: 6pt; margin-bottom: 6pt; border-bottom: Black 2pt solid"><P STYLE="margin: 0pt">&nbsp;</P></DIV>

    <!-- Field: /Page -->

</BODY>
</HTML>
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>2
<FILENAME>s117371_ex99-1.htm
<DESCRIPTION>EXHIBIT 99.1
<TEXT>
<HTML>
<HEAD>
     <TITLE></TITLE>
</HEAD>
<BODY STYLE="font: 10pt Times New Roman, Times, Serif">

<P STYLE="margin: 0">&nbsp;</P>


<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right"><B>Exhibit 99.1</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center; color: Red"><IMG SRC="img001_v1.jpg" ALT="" STYLE="width: 180px"></P>

<P STYLE="margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B><U>FOR IMMEDIATE RELEASE</U></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right"><B>Investor Relations:</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right">Cameron Donahue</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right">(651) 653-1854</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right">cameron@haydenir.com</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B><I>Celsius Holdings, Inc. Announces Massive
Nationwide Expansion into Over 10,000 Drug Store Channel Locations</I></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><I>Nationwide Rollout with Country&rsquo;s
Largest Drug Store Chain after Successful 500+ Store Test Run</I></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><I>New Major Chain Customer Launch</I></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>Boca Raton, FL (April 4, 2019) </B>&ndash;<FONT STYLE="background-color: white">Celsius
Holdings Inc. (Nasdaq: CELH), maker of the leading global fitness drink, CELSIUS&reg;</FONT>, today announced a nationwide expansion
with a previously announced drug store customer following a successful 500+ store test which will now be available in over 7,000
new locations. In addition, Celsius will be launching into approximately 3,000 new store locations with a separate national drug
store chain.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&ldquo;The drug store channel is rapidly
becoming a significant growth driver for Celsius after our initial roll out last year in 500 select locations. With today&rsquo;s
announcement, Celsius has expanded to approximately 10,000 stores in the drug store channel which will now carry our award-winning,
healthy beverages, capitalizing on growing consumer demand for products that support a healthier, more active lifestyle. This expansion
leverages the increased focus the drug store channel has placed on offering products for the health-conscious consumer,&rdquo;
commented John Fieldly, President and Chief Executive Officer of Celsius Holdings, Inc. &ldquo;Celsius aligns perfectly with our
drug channel partners&rsquo; commitment to the health and wellness of their customers, and we are eager to further expand our brand
in this market.&rdquo;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">Under the arrangement with our new customer,
Celsius will source a variety of flavors to their stores, including its Sparkling Orange, Sparkling Watermelon, and Sparkling Kiwi
Guava, as well as its CELSIUS HEAT&trade; Blueberry Pomegranate and Strawberry Dragonfruit which will be placed within in-store
coolers. Celsius has received its first order for product, which is expected to deliver in the second quarter of 2019.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">The expansion into approximately 7,000
new locations with our previously announced customer will occur throughout the month of April.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; background-color: white"><B><U>About Celsius Holdings, Inc.
</U></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; background-color: white">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">Celsius Holdings, Inc. (Nasdaq: CELH),
founded in April 2004, is a global company that has a branded portfolio consisting of two beverage lines; each offering proprietary,
functional, healthy-energy formulas that are clinically-proven to offer significant health benefits to its users.* The CELSIUS&reg;
Original Line comes in nine delicious sparkling and non-carbonated flavors in sleek 12oz cans and is also available in single-serve
powder packets in four on-the-go, enjoyable flavors. The CELSIUS&reg; Stevia Line is an extension of the original line offering
naturally-caffeinated and naturally-sweetened and is available in five refreshing sparkling and non-sparkling flavors.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"></P>

<!-- Field: Page; Sequence: 1; Options: NewSection -->
    <DIV STYLE="margin-top: 6pt; margin-bottom: 6pt; border-bottom: Black 2pt solid"><P STYLE="margin: 0pt">&nbsp;</P></DIV>
    <DIV STYLE="page-break-before: always; margin-top: 6pt; margin-bottom: 6pt"><P STYLE="margin: 0pt">&nbsp;</P></DIV>
    <!-- Field: /Page -->

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">New to the portfolio is CELSIUS HEAT&trade;,
which offers an additional 100mg of caffeine than the Original and Natural extension, for a total of 300mg per can. It also contains
2,000mg of L-citrulline, a vasodilator. CELSIUS HEAT&trade; is sold in 16oz cans, is available in five carbonated flavors and was
developed for those seeking a bolder version of the Original and Stevia line extension &ndash; which are sold in 12oz cans and
appeal to the masses as an active lifestyle brand. As with all CELSIUS&reg; products, CELSIUS HEAT&trade; is a thermogenic and
is an ideal 16oz energy drink given it is proven-to-function and is healthier than competitive 16oz traditional energy drinks with
high sugar content. CELSIUS HEAT&trade; targets millennial fitness enthusiasts, avid gym goers, professional trainers, competitive
athletes, the military and first responders.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">CELSIUS&reg; has zero sugar, no preservatives,
no aspartame, no high fructose corn syrup, and is non-GMO, with no artificial flavors or colors. The CELSIUS&reg; line of products
is Certified Kosher and Vegan. CELSIUS&reg; is also soy and gluten-free and contains very little sodium. CELSIUS&reg; is sold nationally
through dominant fitness channel distributors and retailers, The Vitamin Shoppe, GNC, Amazon.com, Walmart.com, Target, 7- Eleven,
Sprouts, The Fresh Market and other key regional retailers such as HEB, Publix, Winn-Dixie, Harris Teeter, Shaw&rsquo;s, Food Lion,
CVS, Rite Aid and many more.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">*CELSIUS&reg;&rsquo; functional claims
are backed by six published university studies. The first study was conducted in 2005 and additional studies from the University
of Oklahoma were conducted over the next five years. The studies were published in peer-reviewed journals and validate the unique
benefits that CELSIUS&reg; provides.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">For more information, please visit the
brand websites: <U>www.celsius.com</U>, <U>www.celsiusheat.com</U> and investor site <U>www.celsiusholdingsinc.com</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B><U>Forward-Looking Statements</U></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">This press release may contain statements
that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform
Act of 1995. These forward-looking statements contain projections of Celsius Holdings, Inc.&rsquo;s future results of operations
and/or financial position, or state other forward-looking information. In some cases, you can identify these statements by forward-looking
words such as &ldquo;anticipate,&rdquo; &ldquo;believe,&rdquo; &ldquo;could,&rdquo; &ldquo;estimate,&rdquo; &ldquo;expect,&rdquo;
&ldquo;intend,&rdquo; &ldquo;may,&rdquo; &ldquo;should,&rdquo; &ldquo;will,&rdquo; &ldquo;would,&rdquo; or similar words. You should
not rely on forward-looking statements since Celsius Holdings&rsquo; actual results may differ materially from those indicated
by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general
economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial
condition and results of operation; the impact of competition and technology change; existing and future regulations affecting
our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities
and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this
press release.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<!-- Field: Page; Sequence: 1; Options: Last -->
    <DIV STYLE="margin-top: 6pt; margin-bottom: 6pt; border-bottom: Black 2pt solid"><P STYLE="margin: 0pt">&nbsp;</P></DIV>

    <!-- Field: /Page -->

</BODY>
</HTML>
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>3
<FILENAME>img001_v1.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
begin 644 img001_v1.jpg
M_]C_X  02D9)1@ ! 0$ 8 !@  #_VP!#  @&!@<&!0@'!P<)"0@*#!0-# L+
M#!D2$P\4'1H?'AT:'!P@)"XG("(L(QP<*#<I+# Q-#0T'R<Y/3@R/"XS-#+_
MVP!# 0D)"0P+#!@-#1@R(1PA,C(R,C(R,C(R,C(R,C(R,C(R,C(R,C(R,C(R
M,C(R,C(R,C(R,C(R,C(R,C(R,C(R,C+_P  1" "# 0T# 2(  A$! Q$!_\0
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M>:5G8^IJDW6IWJ!NM>16;>K/7II+1#!2T@I:\U[G4@HHHI %.1&D=44$LQP
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MR.)MMW9WGPZ\ 0:1:1:MJ4"OJ,@#Q(PSY"GIQ_>_E^=>BT44Q!1110 4444
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M' @O]3E/WUB11]"3G^0K@A%[5VGPVO%L_$AA<@"YB,8_WAR/Y'\Z!'K]%%%
M!1110 4444 %<_X[_P"2?^(O^P;<?^BVKH*@OK2._L+FSF ,5Q$T3@C/##!_
MG0!X=^S1_P @_P 1?]=8/Y/7O%?*FBZKXA^!GBZ]M[[3'N;&X(1LDJDZJ?E=
M&Y&<$\>^#5O4/$WBWXS>+;.TT2&XTRR@RN8I6VQJ3\TDC#&3@#C\NM '3?M,
M?\>?AO\ ZZ7'\HZR=%U+XWIH6GIIEFQT];:,6Q\FW.8MHV=>>F.M7_VC+9++
M1O"=HCNZPB:-6=LL0JQC)/<^]5M$_:&AT?0-.TP^'7E-G:QVY<70&[8H7.-O
M&<4 >P_#^?Q/<>%DD\71F/5O-<,I5%^3/R\)Q7A_PD_Y+SJOUO/_ $.O7?AK
M\24^(D>I.FFM9?8C&"#+OW;]WL,?=KY[T+QBO@;XIZMK+69NP)[F+RQ)L^\Y
MYS@^E 'V!7E'Q?\ A;>^-IK35]&GC34K6/R3%*Q42)DL,-V8$GZYZ\5S?_#2
M\/\ T+,G_@6/_B:V_B'\4/$_A+5].GL_#XDT5X1))/*"5F9ESM#+]S;[\GGC
M% '%3^(?C5X*T]KC48YY;&W?YY+B*.=<=.67YMOOD=>M>F>'?'B>/OA9K5\T
M M[VWM9X;F)>5W>62&7V(_+GZUYYXF^/C^(_#ESHVE^'Y([J^B,#M))Y@4,,
M':H')]*Z;X;^$=2\*_"+Q#)JL9@N+^WFF$#C#1H(B!N]">3CMQ0!E?LT?\>W
MB+_?@_D]8G@7_DY?4/\ K\OOY/6U^S0?]'\1#_;@_D]8?C?3-=^&7Q8?QE8V
M;75A<3O<+(RY3,@/F1L1]T\M@^F.N#0!ZY\9_P#DDNN_[L7_ *.2N%^%?AB#
MQA\#-3T6=_+\^^D,<N,^6X6,JV/K^F:YKQM\7-1^(^E)X9T+0KB/[4ZF558R
MR28.0H '3(!S[5Z)9:?K_P +?@RD.E:6;_6B3+.L7SB%GZL0.7V@*,#TSTS0
M!P%AX3^,7@%FM="+SV89V"P21RQ'WV/R">O2NK^&?Q<UO5O%0\*^*[1([YMZ
MQS"(Q.)%&2CIT!P#R,=ACFLK3_VD7ALO+U;PZS7J#!:";8K''4@C*\_6L#PD
MFL>)OB#??$G4=+FCT^QWW;+$I'F,J;4B0G[Q^[D^Q]: /I^BL_1=3_MC2X[P
MV[V[,65HG.=K*2#@]QD'GO6A0 4444 %%%% 'C?CO2S9^*)Y I\NX E4_7K^
MH-<V(J]?\<Z/_:.D"YC7,UJ2W3JG?^A_.O+/*YH JB*IK=I+:XCGB8K)&P96
M'8BIA'2^70![%X>UV#7=.69"JSJ )H_[I_P/:M>O$M-O;K3+Q;BUE,<@].A'
MH?:O0]+\:VURBK>QF&3NRC*G^H_6@#JJ*HIK.FR*&6]AP?5L'\C39=:L8P<3
M"0^B#/Z]* -"BL%]?D<GR8E49X+<TL>LSY^=4(],4 ;M%5+;4(KC@_(WH35N
M@"*XMK>[B\JY@BFCSG9(@89^AHM[6WM(O*MH(H8\YV1H%&?H*EHH KW5C9WH
M47=K!<!,[?-C#XSZ9JO_ &#H_P#T";'_ ,!D_P *T** *]K8V=D&%I:P6X?&
M[RHPF<>N*@;0])=V=]+LF9CDDVZ$D_E5^B@#/_L'1_\ H$V/_@,G^%7FC1HC
M$R*8R-I0C@CTQZ4ZB@"I;Z5IUI*);:PM89 ,!XX54_F!5IT61&1U#*PP5(R"
M*6B@"O:V%G9!A:6D%ON^]Y483/UQ4SHDD;)(JLC##*PR"/0TZB@"M;:=8V3,
MUI9V\#,,,8HE4D>^!5FBB@"G/I&FW,K2SZ?:2R-U>2%6)_$BK:J%4*H  & !
MVI:* "BBB@ HHHH **** $(# @@$'@@UY=XH\/G2;\R1*?LLIRA_N^U>I57O
M;."_M7M[A-T;C\0?4>] 'C CH\NM[6=!GTBXPPWPL?DD X/_ ->LK90!71/F
MJ]#'TJ)$^:KL*=* )X4Z5HPQ\"J\*=*T84XH FBCJPJ4L25.%H 8JX.16I97
M9($<A^AJBJ%C@#)K2M;0(-[CGTH N4444 %%%% !1110 4444 %%%% !1110
M 4444 %%%% !1110 4444 %%%% !1110!'/!%<PM%-&KQMU4BN/U7P>Z%I;
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
end
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
