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INCOME TAXES (Details 2) | 12 Months Ended
--- | ---
Dec. 31, 2022 | Dec. 31, 2021 | Dec. 31, 2020
Income Statement [Abstract] |  |  |
U.S. Statutory federal rate | 21.00% | 21.00% | 21.00%
State taxes, net of federal benefit | (3.90%) | (12.50%) | 4.40%
Tax effect of Pepsi valuation premium | (38.90%) |  |
Permanent differences, including stock-based compensation | 0.00% | 0.00% | 6.70%
Stock based compensation | (0.90%) | 50.50% | 0.00%
Change in valuation allowance | 0.40% | 219.80% | (29.80%)
Change in deferred balances | 0.00% | (80.60%) | 0.00%
Other | (0.40%) | (0.90%) | 0.00%
Effective tax rate | (22.70%) | 197.20% | 2.30%

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