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INCOME TAXES (Tables) | 12 Months Ended
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Dec. 31, 2022
Income Tax Disclosure [Abstract] |
Schedule of domestic and foreign components |
Schedule of domestic and foreign components |  |  |  |  |  |  |  |  |  |  |  |
|  | 2022 |  |  | 2021 |  |  | 2020 |
Domestic |  | $ | (151,551 | ) |  | $ | (4,176 | ) |  | $ | 8,111 |
Foreign |  |  | (1,113 | ) |  |  | 117 |  |  |  | 529 |
Income (loss) before provision for income taxes |  | $ | (152,664 | ) |  | $ | (4,059 | ) |  | $ | 8,640 |
Schedule of provision for income taxes |
Schedule of provision for income taxes |  |  |  |  |  |  |  |  |  |  |  |
Current: |  | 2022 |  |  | 2021 |  |  | 2020 |
Domestic |  | $ | 10,498 |  |  | $ | - |  |  | $ | - |
State |  |  | 2,601 |  |  |  | 1,523 |  |  |  | - |
Foreign |  |  | - |  |  |  | (38 | ) |  |  | 116 |
Current federal, state and local, tax expense |  | $ | 13,099 |  |  | $ | 1,485 |  |  | $ | 116 |
Deferred |  | 2022 |  |  | 2021 |  |  | 2020 |
Domestic |  | $ | 18,558 |  |  | $ | (7,142 | ) |  | $ | - |
State and local |  |  | 4,034 |  |  |  | (1,878 | ) |  |  | - |
Foreign |  |  | (1,073 | ) |  |  | (461 | ) |  |  | - |
Deferred federal, state and local, tax expense |  |  | 21,519 |  |  | $ | (9,481 | ) |  | $ | - |
Income tax expense (benefit) |  |  | 34,618 |  |  |  | (7,996 | ) |  |  | 116 |
Schedule of effective rate on income before provision (benefit) for income taxes |
Schedule of effective rate on income before provision (benefit) for income taxes |  |  |  |  |  |  |  |  |  |  |  |
|  | 2022 |  |  | 2021 |  |  | 2020 |
U.S. Statutory federal rate |  |  | 21.0 | % |  |  | 21.0 | % |  |  | 21.0 | %
State taxes, net of federal benefit |  |  | (3.9 | )% |  |  | (12.5 | )% |  |  | 4.4 | %
Tax effect of Pepsi valuation premium |  |  | (38.9 | )% |  |  |  |  |  |  |  |
Permanent differences, including stock-based compensation |  |  | - |  |  |  | - |  |  |  | 6.7 | %
Stock based compensation |  |  | (0.9 | )% |  |  | 50.5 | % |  |  | - |
Change in valuation allowance |  |  | 0.4 | % |  |  | 219.8 | % |  |  | (29.8 | )%
Change in deferred balances |  |  | - |  |  |  | (80.6 | )% |  |  | - |
Other |  |  | (0.4 | )% |  |  | (0.9 | )% |  |  | - |
Effective tax rate |  |  | (22.7 | )% |  |  | 197.2 | % |  |  | 2.3 | %
Schedule of deferred tax assets |
Schedule of deferred tax assets |  |  |  |  |  |  |  |
|  | December 31, 2022 |  |  | December 31, 2021 |
Net operating loss carryforwards |  | $ | 4,774 |  |  | $ | 6,685 |
Charitable contributions |  |  | 17 |  |  |  | 17 |
Fixed assets |  |  | (1,158 | ) |  |  | (627 | )
Pepsi valuation premium |  |  | (70,637 | ) |  |  |  |
Right of use liability |  |  | 154 |  |  |  | 134 |
Right of use asset |  |  | (146 | ) |  |  | (122 | )
Distributor termination fees |  |  | 46,859 |  |  |  | - |
Uncertain tax position |  |  | - |  |  |  | 132 |
Stock-based compensation |  |  | 5,236 |  |  |  | 6,190 |
Inventory allowance |  |  | 5,423 |  |  |  | 800 |
Intangibles |  |  | (2,516 | ) |  |  | (3,317 | )
Total deferred tax (liabilities) assets |  |  | (11,994 | ) |  |  | 9,892 |
Valuation allowance |  |  | (3,424 | ) |  |  | (4,019 | )
Net deferred tax (liabilities) assets |  |  | (15,418 | ) |  |  | 5,873 |
Schedule of reconciliation of the beginning and ending amounts of unrecognized tax benefits |
Schedule of reconciliation of the beginning and ending amounts of unrecognized tax benefits |  |  |  |  |  |  |  |
|  | 2022 |  |  | 2021 |
Gross unrecognized tax benefit, beginning of period |  | $ | 1,080 |  |  | $ | 82 |
Additions based on tax positions related to the current year |  |  | - |  |  |  | - |
Additions based on tax positions related to the prior years |  |  | - |  |  |  | 998 |
Reductions due to lapse in statute of limitations and settlements |  |  | (378 | ) |  |  | - |
Gross unrecognized tax benefit, end of period |  | $ | 702 |  |  | $ | 1,080 |
Summary of the filing jurisdictions and open tax years |
Summary of the filing jurisdictions and open tax years |  |
|  | Open Years
U.S. Federal |  | 2019-2021
U.S State and local |  | 2018-2021
Non-U.S. |  | 2016-2021

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