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INCOME TAXES (Tables)
12 Months Ended
Dec. 31, 2022
Income Tax Disclosure [Abstract]  
Schedule of domestic and foreign components
               
   2022   2021   2020 
Domestic  $(151,551)  $(4,176)  $8,111 
Foreign   (1,113)   117    529 
Income (loss) before provision for income taxes  $(152,664)  $(4,059)  $8,640 
Schedule of provision for income taxes
               
Current:  2022   2021   2020 
Domestic  $10,498   $-   $- 
State   2,601    1,523    - 
Foreign   -    (38)   116 
Current federal, state and local, tax expense  $13,099   $1,485   $116 

 

Deferred  2022   2021   2020 
Domestic  $18,558   $(7,142)  $- 
State and local   4,034    (1,878)   - 
Foreign   (1,073)   (461)   - 
Deferred federal, state and local, tax expense   21,519   $(9,481)  $- 
Income tax expense (benefit)   34,618    (7,996)   116 
Schedule of effective rate on income before provision (benefit) for income taxes
               
   2022   2021   2020 
U.S. Statutory federal rate   21.0%   21.0%   21.0%
State taxes, net of federal benefit   (3.9)%   (12.5)%   4.4%
Tax effect of Pepsi valuation premium   (38.9)%          
Permanent differences, including stock-based compensation   -    -    6.7%
Stock based compensation   (0.9)%   50.5%   - 
Change in valuation allowance   0.4%   219.8%   (29.8)%
Change in deferred balances   -    (80.6)%   - 
Other   (0.4)%   (0.9)%   - 
Effective tax rate   (22.7)%   197.2%   2.3%
Schedule of deferred tax assets
          
   December 31,
2022
   December 31,
2021
 
Net operating loss carryforwards  $4,774   $6,685 
Charitable contributions   17    17 
Fixed assets   (1,158)   (627)
Pepsi valuation premium   (70,637)     
Right of use liability   154    134 
Right of use asset   (146)   (122)
Distributor termination fees   46,859    - 
Uncertain tax position   -    132 
Stock-based compensation   5,236    6,190 
Inventory allowance   5,423    800 
Intangibles   (2,516)   (3,317)
Total deferred tax (liabilities) assets   (11,994)   9,892 
Valuation allowance   (3,424)   (4,019)
Net deferred tax (liabilities) assets   (15,418)   5,873 
Schedule of reconciliation of the beginning and ending amounts of unrecognized tax benefits
          
   2022   2021 
Gross unrecognized tax benefit, beginning of period  $1,080   $82 
Additions based on tax positions related to the current year   -    - 
Additions based on tax positions related to the prior years   -    998 
Reductions due to lapse in statute of limitations and settlements   (378)   - 
Gross unrecognized tax benefit, end of period  $702   $1,080 
Summary of the filing jurisdictions and open tax years
   
   Open Years
U.S. Federal  2019-2021
U.S State and local  2018-2021
Non-U.S.  2016-2021