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REVENUE (Details Narrative) - USD ($)
$ in Thousands
 12 Months Ended
Aug. 01, 2022
Dec. 31, 2022
Dec. 31, 2021
Dec. 31, 2020
Promotional allowance included as a reduction of revenue   $ 158,500 $ 64,200 $ 28,700
Revenues   653,604 314,272 130,726
Contract with Customer, Liability   193,000    
Upfront payment received   227,800    
Transition Agreement [Member]        
Termination expenses sales and marketing   193,800    
PepsiCo Inc [Member]        
Total Payment $ 250,000      
Payment received 227,800      
Termination expenses sales and marketing   193,000    
Upfront payment received 227,800      
Implicit Payment $ 282,500      
Refund liability   34,800    
Deferred Revenue   4,200    
excess fair value over issuance proceeds   282,500    
contra-revenues   5,900    
License Agreement [Member]        
Revenues   2,000 1,600 800
SWEDEN        
Revenues   21,700 26,900 23,400
Foreign Revenues [Member]        
Revenues   $ 36,100 $ 41,300 $ 35,200