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INCOME TAXES (Details 2)	12 Months Ended
	Dec. 31, 2022	Dec. 31, 2021	Dec. 31, 2020
Income Tax Disclosure [Abstract]
U.S. Statutory federal rate	21.00%	21.00%	21.00%
State taxes, net of federal benefit	(3.90%)	(12.50%)	4.40%
Tax effect of Pepsi valuation premium	(38.90%)
Permanent differences, including stock-based compensation			6.70%
Stock based compensation	(0.90%)	50.50%
Change in valuation allowance	0.40%	219.80%	(29.80%)
Change in deferred balances		(80.60%)
Other	(0.40%)	(0.90%)
Effective tax rate	(22.70%)	197.20%	2.30%

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Effective Income Tax Rate Reconciliation, Tax Effect of Pepsi Valuation Premium, Percent

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