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BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Narrative (Details)
$ in Thousands, shares in Millions
 3 Months Ended 6 Months Ended
Jun. 30, 2023
USD ($)
shares
Jun. 30, 2022
USD ($)
Jun. 30, 2023
USD ($)
shares
Jun. 30, 2022
USD ($)
Dec. 31, 2022
USD ($)
Product Information [Line Items]          
Amount excess of FDIC limit $ 680,600   $ 680,600   $ 652,400
Restricted cash 0   0   38,768
Inventory valuation reserves 4,500   4,500   8,400
Contract liability 181,200   181,200    
Deferred revenue, non-current 171,700   171,700    
Deferred revenue-current 9,500   $ 9,500    
Deferred revenue, term     20 years    
Marketing and advertising expense 36,500 $ 14,800 $ 67,500 $ 29,300  
Research and development expense 200 100 500 200  
Exchange losses (900) (500) (1,000) (700)  
Foreign currency transaction gain     100    
Foreign currency transaction loss $ (600) (2,300)   (2,800)  
Income tax benefit 0.50        
Freight expense $ 14,900 8,500 29,100 11,400  
Due to Pepsi(1)          
Product Information [Line Items]          
Restricted cash         $ 38,800
Contract liability $ 181,200 $ 189,500 $ 181,200 $ 189,500  
Maximum          
Product Information [Line Items]          
Estimated Useful Life in Years 7 years   7 years    
Minimum          
Product Information [Line Items]          
Estimated Useful Life in Years 3 years   3 years    
Stock Incentive Plan 2015 and 2016          
Product Information [Line Items]          
Percentage of provision for annual increase in shares     15.00%    
Stock Incentive Plan 2015 and 2016 | Maximum          
Product Information [Line Items]          
Share-based awards (in shares) | shares 5   5