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RELATED PARTY TRANSACTIONS (Details)
shares in Thousands, $ in Thousands
 3 Months Ended 6 Months Ended 12 Months Ended
May 17, 2023
USD ($)
Aug. 01, 2022
USD ($)
member
shares
Jun. 30, 2023
USD ($)
Seat
shares
Jun. 30, 2022
USD ($)
Jun. 30, 2023
USD ($)
Seat
shares
Jun. 30, 2022
USD ($)
Dec. 31, 2022
USD ($)
shares
Related Party Transaction [Line Items]              
Number of board members | member   9          
Revenue     $ 325,883 $ 154,020 $ 585,822 $ 287,408  
Accrued promotional allowance     98,933   98,933   $ 35,977
Accounts receivable-net     197,811   197,811   63,311
Accrued distributor termination fees         (3,986) 0  
Contract liability     181,200   181,200    
Accounts payable and accrued expenses     $ 94,313   $ 94,313   $ 106,147
Series A Preferred Stock              
Related Party Transaction [Line Items]              
Mezzanine equity, shares issued (in shares) | shares     1,467   1,467   1,467
Issuance of series A, fair value   $ 832,500          
Related Party              
Related Party Transaction [Line Items]              
Mezzanine equity, shares issued (in shares) | shares   1,500          
Percentage owned by Pepsi   8.50%          
Number of board members | Seat     1   1    
Revenue     $ 184,900   $ 341,400    
Accrued promotional allowance     49,500   49,500    
Accounts receivable-net     138,000   138,000   $ 31,600
Accrued distributor termination fees             227,800
Contract liability     181,200 189,500 181,200 189,500  
Revenue recognized     (2,300) (4,200) (4,700)    
Accounts payable and accrued expenses             $ 34,800
Deferred contract asset in other assets     282,500   282,500    
Accumulated amortization     3,600 7,100 $ 3,600 $ 7,100  
Related Party | Contract Assets Current              
Related Party Transaction [Line Items]              
Unamortized deferred contract costs     14,100 14,100      
Related Party | Contract Assets Non Current              
Related Party Transaction [Line Items]              
Unamortized deferred contract costs     255,400 $ 262,500      
Related Party | Series A Preferred Stock              
Related Party Transaction [Line Items]              
Issuance of series A, fair value   $ 832,500 832,500        
Proceeds from issuance of common stock   $ 550,000          
Deferred contract asset in other assets, representing the excess     550,000        
Majority Shareholder | CD Financial, LLC | Building              
Related Party Transaction [Line Items]              
Monthly rent $ 8   $ 35