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REVENUE - Narrative (Details) - USD ($)
$ in Thousands, shares in Millions
 3 Months Ended 9 Months Ended
Aug. 01, 2022
Sep. 30, 2023
Sep. 30, 2022
Sep. 30, 2023
Sep. 30, 2022
Dec. 31, 2022
Promotional allowance included as a reduction in revenue   $ 88,600 $ 43,900 $ 240,600 $ 117,200  
Accrued promotional allowance   136,557   136,557   $ 35,977
Revenue   $ 384,757 188,233 $ 970,579 475,640  
Deferred revenue, term       20 years    
Pepsi            
First cancellable term       19 years    
Cancellable term thereafter       10 years    
Total payment $ 250,000          
Shares issued (in shares)   1.5   1.5    
Upfront payment received 227,800          
Implicit Payment $ 282,500          
Excess fair value over issuance proceeds   $ 282,500        
License Agreement            
Revenue   500   $ 1,600 1,500  
Term agreement       50 years    
Term of fixed fees       5 years    
Royalty fees       $ 6,900    
Sweden            
Revenue   $ 7,400 $ 5,300 $ 20,800 $ 16,200