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RELATED PARTY TRANSACTIONS (Details)
$ in Thousands
 3 Months Ended 9 Months Ended 12 Months Ended
May 17, 2023
USD ($)
Aug. 01, 2022
USD ($)
member
shares
Sep. 30, 2023
USD ($)
Seat
shares
Sep. 30, 2022
USD ($)
Sep. 30, 2023
USD ($)
Seat
shares
Sep. 30, 2022
USD ($)
Dec. 31, 2022
USD ($)
shares
Related Party Transaction [Line Items]              
Number of board members | member   9          
Revenue     $ 384,757 $ 188,233 $ 970,579 $ 475,640  
Accrued promotional allowance     136,557   136,557   $ 35,977
Accounts receivable-net     215,243   215,243   63,311
Accrued distributor termination fees         (3,986) 115,551  
Contract liability     178,900   $ 178,900   189,500
Revenue recognition, term         20 years    
Accounts payable and accrued expenses     $ 121,088   $ 121,088   $ 106,147
Series A Preferred Stock              
Related Party Transaction [Line Items]              
Mezzanine equity, shares issued (in shares) | shares     1,466,666   1,466,666   1,466,666
Issuance of series A, fair value   $ 832,500          
Related Party              
Related Party Transaction [Line Items]              
Mezzanine equity, shares issued (in shares) | shares   1,500,000          
Percentage owned by Pepsi   8.50%          
Number of board members | Seat     1   1    
Revenue     $ 248,600 58,800 $ 590,000 58,800  
Accrued promotional allowance     82,500   82,500   $ 13,900
Purchases with related party     3,300   7,500    
Accounts receivable-net     160,900   160,900   31,600
Accrued distributor termination fees             227,800
Contract liability     178,900   178,900   189,500
Revenue recognized     2,400   7,100   4,200
Accounts payable and accrued expenses             $ 34,800
Deferred contract asset in other assets     282,500   282,500    
Accumulated amortization     3,500 10,600 $ 3,500 $ 10,600  
Related Party | Contract Assets Current              
Related Party Transaction [Line Items]              
Unamortized deferred contract costs     14,100 14,100      
Related Party | Contract Assets Non Current              
Related Party Transaction [Line Items]              
Unamortized deferred contract costs     251,900 $ 262,500      
Related Party | Series A Preferred Stock              
Related Party Transaction [Line Items]              
Issuance of series A, fair value     832,500        
Deferred contract asset in other assets, representing the excess     550,000        
Majority Shareholder | CD Financial, LLC | Building              
Related Party Transaction [Line Items]              
Monthly rent $ 8   $ 35