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PROPERTY AND EQUIPMENT - Schedule of Property and Equipment (Details) - USD ($)
$ in Thousands
Sep. 30, 2023
Dec. 31, 2022
Property, Plant and Equipment [Line Items]    
Less: accumulated depreciation $ (3,658) $ (2,081)
Total $ 21,061 10,185
Minimum    
Property, Plant and Equipment [Line Items]    
Estimated Useful Life in Years 3 years  
Maximum    
Property, Plant and Equipment [Line Items]    
Estimated Useful Life in Years 7 years  
Merchandising equipment - coolers    
Property, Plant and Equipment [Line Items]    
Property and equipment $ 18,703 9,885
Merchandising equipment - coolers | Minimum    
Property, Plant and Equipment [Line Items]    
Estimated Useful Life in Years 3 years  
Merchandising equipment - coolers | Maximum    
Property, Plant and Equipment [Line Items]    
Estimated Useful Life in Years 7 years  
Office equipment    
Property, Plant and Equipment [Line Items]    
Property and equipment $ 1,399 1,124
Office equipment | Minimum    
Property, Plant and Equipment [Line Items]    
Estimated Useful Life in Years 3 years  
Office equipment | Maximum    
Property, Plant and Equipment [Line Items]    
Estimated Useful Life in Years 7 years  
Vehicles    
Property, Plant and Equipment [Line Items]    
Estimated Useful Life in Years 5 years  
Property and equipment $ 4,617 $ 1,257