<SEC-DOCUMENT>0001829126-23-003966.txt : 20230607
<SEC-HEADER>0001829126-23-003966.hdr.sgml : 20230607
<ACCEPTANCE-DATETIME>20230607060049
ACCESSION NUMBER:		0001829126-23-003966
CONFORMED SUBMISSION TYPE:	144
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20230607
DATE AS OF CHANGE:		20230607

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Celsius Holdings, Inc.
		CENTRAL INDEX KEY:			0001341766
		STANDARD INDUSTRIAL CLASSIFICATION:	BOTTLED & CANNED SOFT DRINKS CARBONATED WATERS [2086]
		IRS NUMBER:				202745790
		STATE OF INCORPORATION:			NV
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		144
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	001-34611
		FILM NUMBER:		23997577

	BUSINESS ADDRESS:	
		STREET 1:		2424 N. FEDERAL HWY
		STREET 2:		SUITE 208
		CITY:			BOCA RATON
		STATE:			FL
		ZIP:			33431
		BUSINESS PHONE:		786-202-1265

	MAIL ADDRESS:	
		STREET 1:		2424 N. FEDERAL HWY
		STREET 2:		SUITE 208
		CITY:			BOCA RATON
		STATE:			FL
		ZIP:			33431

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	VECTOR VENTURES CORP.
		DATE OF NAME CHANGE:	20051018

REPORTING-OWNER:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			DESANTIS CARL
		CENTRAL INDEX KEY:			0001102948

	FILING VALUES:
		FORM TYPE:		144

	MAIL ADDRESS:	
		STREET 1:		C/O CDS INTERNATIONAL HOLDINGS
		STREET 2:		3299 NW SECOND AVE
		CITY:			BOCA RATON
		STATE:			FL
		ZIP:			33431
</SEC-HEADER>
<DOCUMENT>
<TYPE>144
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
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  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
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          <cik>0001102948</cik>
          <ccc>XXXXXXXX</ccc>
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      <liveTestFlag>LIVE</liveTestFlag>



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  <formData>
    <issuerInfo>
      <issuerCik>0001341766</issuerCik>
      <issuerName>Celsius Holdings, Inc.</issuerName>
      <secFileNumber>001-34611</secFileNumber>
      <issuerAddress>
        <com:street1>2422 N. Federal Highway,</com:street1>
        <com:street2>Suite 208,</com:street2>
        <com:city>Boca Raton,</com:city>
        <com:stateOrCountry>FL</com:stateOrCountry>
        <com:zipCode>33431</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>561-276-2239</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>CD Financial, LLC</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Affiliate1</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common Stock2</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Citigroup Global Markets Inc.</name>
        <address>
          <com:street1>388 Greenwich St.</com:street1>
          <com:city>New York,</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10013</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>1000000</noOfUnitsSold>
      <aggregateMarketValue>138758200.00</aggregateMarketValue>
      <noOfUnitsOutstanding>76789201</noOfUnitsOutstanding>
      <approxSaleDate>06/06/2023</approxSaleDate>
      <securitiesExchangeName>NASDAQ</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common Stock acquired upon conversion of note issued by Celsius Holdings</securitiesClassTitle>
      <acquiredDate>12/14/2018</acquiredDate>
      <natureOfAcquisitionTransaction>Convertible Loan to Celsius Holdings, Inc.</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Celsius Holdings, Inc. upon conversion of Note</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>3000000</amountOfSecuritiesAcquired>
      <paymentDate>09/19/2019</paymentDate>
      <natureOfPayment>Conversion of Note</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>CD Financial LLC</name>
        <address>
          <com:street1>109 S.E. 5th Avenue</com:street1>
          <com:street2>Suite 200</com:street2>
          <com:city>Delray Beach,</com:city>
          <com:stateOrCountry>FL</com:stateOrCountry>
          <com:zipCode>33483</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>CELH Common Stock (call option transaction)</securitiesClassTitle>
      <saleDate>04/12/2023</saleDate>
      <amountOfSecuritiesSold>201542</amountOfSecuritiesSold>
      <grossProceeds>2390288.12</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>The Carl Angus DeSantis Foundation, Inc.</name>
        <address>
          <com:street1>109 S.E. 5th Avenue</com:street1>
          <com:street2>Suite 200</com:street2>
          <com:city>Delray Beach,</com:city>
          <com:stateOrCountry>FL</com:stateOrCountry>
          <com:zipCode>33483</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>CELH Common Stock (call option transaction)</securitiesClassTitle>
      <saleDate>04/20/2023</saleDate>
      <amountOfSecuritiesSold>710000</amountOfSecuritiesSold>
      <grossProceeds>6313675.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <remarks>Footnote 1: Mr. Carl DeSantis owns a controlling interest in CD Financial, LLC ("CD Financial"). Footnote 2: In accordance with the procedures described in various No Action Letters from the staff of the , on the date hereof, CD Financial entered into a variable prepaid forward contract ("VPF Contract") with Citibank, N.A., initially secured by 1,000,000 shares of common stock of the issuer. Pursuant to the VPF Contract, CD Financial will receive a prepayment of the aggregate purchase price of $113,087,933. The actual number of Shares of the issuer's common stock to be delivered under the variable prepaid forward contract will be determined based on the price of the issuer's common stock at settlement relative to an agreed forward floor price and forward cap price, with the aggregate number not to exceed 1,000,000 shares of common stock.</remarks>
    <noticeSignature>
      <noticeDate>06/06/2023</noticeDate>
      <signature>/s/ Carl DeSantis</signature>
    </noticeSignature>
  </formData>
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</SEC-DOCUMENT>
