<SEC-DOCUMENT>0001829126-23-004653.txt : 20230712
<SEC-HEADER>0001829126-23-004653.hdr.sgml : 20230712
<ACCEPTANCE-DATETIME>20230712173419
ACCESSION NUMBER:		0001829126-23-004653
CONFORMED SUBMISSION TYPE:	144
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20230712
DATE AS OF CHANGE:		20230712

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Celsius Holdings, Inc.
		CENTRAL INDEX KEY:			0001341766
		STANDARD INDUSTRIAL CLASSIFICATION:	BOTTLED & CANNED SOFT DRINKS CARBONATED WATERS [2086]
		IRS NUMBER:				202745790
		STATE OF INCORPORATION:			NV
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		144
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	001-34611
		FILM NUMBER:		231085387

	BUSINESS ADDRESS:	
		STREET 1:		2424 N. FEDERAL HWY
		STREET 2:		SUITE 208
		CITY:			BOCA RATON
		STATE:			FL
		ZIP:			33431
		BUSINESS PHONE:		786-202-1265

	MAIL ADDRESS:	
		STREET 1:		2424 N. FEDERAL HWY
		STREET 2:		SUITE 208
		CITY:			BOCA RATON
		STATE:			FL
		ZIP:			33431

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	VECTOR VENTURES CORP.
		DATE OF NAME CHANGE:	20051018

REPORTING-OWNER:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			DESANTIS CARL
		CENTRAL INDEX KEY:			0001102948

	FILING VALUES:
		FORM TYPE:		144

	MAIL ADDRESS:	
		STREET 1:		C/O CDS INTERNATIONAL HOLDINGS
		STREET 2:		3299 NW SECOND AVE
		CITY:			BOCA RATON
		STATE:			FL
		ZIP:			33431
</SEC-HEADER>
<DOCUMENT>
<TYPE>144
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <!-- Field: Pseudo-Tag; ID: Name; Data: DESANTIS CARL -->
          <cik>0001102948</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>


    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001341766</issuerCik>
      <issuerName>Celsius Holdings, Inc.</issuerName>
      <secFileNumber>001-34611</secFileNumber>
      <issuerAddress>
        <com:street1>2422 N. Federal Highway</com:street1>
        <com:street2>Suite 208</com:street2>
        <com:city>Boca Raton</com:city>
        <com:stateOrCountry>FL</com:stateOrCountry>
        <com:zipCode>33431</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>561-276-2239</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>CD Financial, LLC</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Affiliate1</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common Stock2</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Citigroup Global Markets Inc.</name>
        <address>
          <com:street1>388 Greenwich St.</com:street1>
          <com:city>New York,</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10013</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>500000</noOfUnitsSold>
      <aggregateMarketValue>74615000.00</aggregateMarketValue>
      <noOfUnitsOutstanding>76789201</noOfUnitsOutstanding>
      <approxSaleDate>07/12/2023</approxSaleDate>
      <securitiesExchangeName>NASDAQ</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common Stock acquired upon conversion of note issued by Celsius Holdings, Inc.</securitiesClassTitle>
      <acquiredDate>12/14/2018</acquiredDate>
      <natureOfAcquisitionTransaction>Convertible Loan to Celsius Holdings, Inc.</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Celsius Holdings, Inc. upon conversion of Note</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>3000000</amountOfSecuritiesAcquired>
      <paymentDate>09/19/2019</paymentDate>
      <natureOfPayment>Conversion of Note</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>CD Financial, LLC</name>
        <address>
          <com:street1>109 S.E. 5th Avenue</com:street1>
          <com:street2>Suite 200</com:street2>
          <com:city>Delray Beach,</com:city>
          <com:stateOrCountry>FL</com:stateOrCountry>
          <com:zipCode>33483</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Celsius Holdings, Inc. Common Stock3,4,5</securitiesClassTitle>
      <saleDate>04/12/2023</saleDate>
      <amountOfSecuritiesSold>201542</amountOfSecuritiesSold>
      <grossProceeds>2390288.12</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>The Carl Angus DeSantis Foundation, Inc.</name>
        <address>
          <com:street1>109 S.E. 5th Avenue</com:street1>
          <com:street2>Suite 200</com:street2>
          <com:city>Delray Beach,</com:city>
          <com:stateOrCountry>FL</com:stateOrCountry>
          <com:zipCode>33483</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Celsius Holdings, Inc. Common Stock6,7,8</securitiesClassTitle>
      <saleDate>04/20/2023</saleDate>
      <amountOfSecuritiesSold>710000</amountOfSecuritiesSold>
      <grossProceeds>6313675.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>CD Financial, LLC</name>
        <address>
          <com:street1>109 S.E. 5th Avenue</com:street1>
          <com:street2>Suite 200</com:street2>
          <com:city>Delray Beach,</com:city>
          <com:stateOrCountry>FL</com:stateOrCountry>
          <com:zipCode>33483</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Celsius Holdings, Inc. Common Stock9,10,11</securitiesClassTitle>
      <saleDate>06/06/2023</saleDate>
      <amountOfSecuritiesSold>1000000</amountOfSecuritiesSold>
      <grossProceeds>113987.93</grossProceeds>
    </securitiesSoldInPast3Months>
    <remarks>FN 1: Mr. Carl DeSantis owns a controlling interest in CD Financial, LLC ("CD"). Mr. DeSantis's son is a director of the issuer. FN 2: In accordance with the procedures described in the interpretive letters (the "NALs") from the staff of the SEC to Goldman Sachs &amp; Co., dated December 20, 1999 and to Bank of America, N.A., dated December 1, 2011, on the date hereof, CD entered into a call option transaction with Citibank, N.A., whereby CD Financial sold call options referencing up to 500,000 shares of the Issuer and pledged the underlying shares to Citi. FN 3: In accordance with the NALs, CD entered into a call option transaction with Jefferies Financial Services, Inc. on April 12, 2023, and a forward contract with Citi on June 6, 2023; and on April 20, 2023, The Carl Angus DeSantis Foundation, Inc. entered into a call option transaction Bank of America, N.A.</remarks>
    <noticeSignature>
      <noticeDate>07/12/2023</noticeDate>
      <signature>/s/ Carl DeSantis</signature>
    </noticeSignature>
  </formData>
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</DOCUMENT>
</SEC-DOCUMENT>
