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BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Allowance for Expected Credit Losses (Details) $ in Thousands | 12 Months Ended
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Dec. 31, 2023 USD ($)
Accounts Receivable, Allowance for Credit Loss [Roll Forward] |
Balance as of December 31, 2022 | $ 2,147
Current period change for expected credit losses | 1,072
Balance as of December 31, 2023 | 3,137
Cumulative Effect, Period of Adoption, Adjustment |
Accounts Receivable, Allowance for Credit Loss [Roll Forward] |
Balance as of December 31, 2022 | $ (82)

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- Definition Accounts Receivable And Financing Receivable, Allowance For Credit Loss, Current + References No definition available. + Details
Name: | celh_AccountsReceivableAndFinancingReceivableAllowanceForCreditLossCurrent
Namespace Prefix: | celh_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | instant

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- Definition Accounts Receivable And Financing Receivable, Allowance For Credit Loss, Period Increase (Decrease), Current + References No definition available. + Details
Name: | celh_AccountsReceivableAndFinancingReceivableAllowanceForCreditLossPeriodIncreaseDecreaseCurrent
Namespace Prefix: | celh_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

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- Definition A roll forward is a reconciliation of a concept from the beginning of a period to the end of a period. + References No definition available. + Details
Name: | us-gaap_AllowanceForDoubtfulAccountsReceivableRollforward
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

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- Details
Name: | srt_CumulativeEffectPeriodOfAdoptionAxis=srt_CumulativeEffectPeriodOfAdoptionAdjustmentMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |