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REVENUE - Narrative (Details) - USD ($) $ in Thousands |  | 1 Months Ended | 12 Months Ended
--- | --- | --- | ---
Aug. 01, 2022 | Jan. 31, 2019 | Dec. 31, 2023 | Dec. 31, 2022 | Dec. 31, 2021
Disaggregation of Revenue [Line Items] |  |  |  |  |
Promotional allowance included as a reduction of revenue |  |  | $ 315,200 | $ 158,500 | $ 64,200
Accrued promotional allowance |  |  | 99,787 | 35,977 |
Revenue |  |  | $ 1,318,014 | $ 653,604 | 314,272
Revenue recognition period |  |  | 20 years |  |
Series A Preferred Stock |  |  |  |  |
Disaggregation of Revenue [Line Items] |  |  |  |  |
Mezzanine equity, shares issued (in shares) | 1,500,000 |  | 1,466,666 | 1,466,666 |
Convertible Preferred Stock | Transition Agreement |  |  |  |  |
Disaggregation of Revenue [Line Items] |  |  |  |  |
Stock issued during period (in shares) | 1,500,000 |  | 1,500,000 |  |
Pepsi |  |  |  |  |
Disaggregation of Revenue [Line Items] |  |  |  |  |
First cancellable term |  |  | 19 years |  |
Second cancellable term |  |  | 29 years |  |
Cancellable term thereafter |  |  | 10 years |  |
Total payment | $ 250,000 |  |  |  |
Upfront payment received | 227,800 |  |  |  |
Implicit payment | $ 282,500 |  |  |  |
Excess fair value over issuance proceeds |  |  | $ 282,500 |  |
License Agreement |  |  |  |  |
Disaggregation of Revenue [Line Items] |  |  |  |  |
Revenue |  |  | 2,200 | $ 2,000 | 1,600
Fixed fees term |  | 5 years |  |  |
Royalty fees |  | $ 6,900 |  |  |
Agreement term |  | 50 years |  |  |
Sweden |  |  |  |  |
Disaggregation of Revenue [Line Items] |  |  |  |  |
Revenue |  |  | $ 29,300 | $ 21,700 | $ 26,900

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