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ACCOUNTS PAYABLE AND ACCRUED EXPENSES (Details) - USD ($) $ in Thousands | Dec. 31, 2023 | Dec. 31, 2022
--- | --- | ---
Related Party Transaction [Line Items] |  |
Accrued freight | $ 2,267 | $ 8,532
Accrued marketing | 18,252 | 2,238
Accrued legal | 7,633 | 10,463
Unbilled purchases | 11,851 | 8,672
Accrued Liabilities, Current, Total | 62,120 | 69,899
Due to Pepsi |  |
Related Party Transaction [Line Items] |  |
Other accrued expenses | 0 | 34,807
Nonrelated Party |  |
Related Party Transaction [Line Items] |  |
Other accrued expenses | $ 22,117 | $ 5,187

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