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ACCOUNTS PAYABLE AND ACCRUED EXPENSES (Tables)
12 Months Ended
Dec. 31, 2023
Payables and Accruals [Abstract]  
Schedule of accounts payable and accrued expenses
Accrued expenses consisted of the following:
December 31, 2023December 31, 2022
Due to Pepsi(1)
$— $34,807 
Accrued freight2,267 8,532 
Accrued marketing
18,252 2,238 
Accrued legal
7,633 10,463 
Unbilled purchases11,851 8,672 
Other accrued expenses
22,117 5,187 
Total$62,120 $69,899 
(1) See Note 13. Related Party Transactions for more information related to Pepsi amounts fully refunded in 2023.