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INCOME TAXES (Tables)

12 Months Ended

Dec. 31, 2023

Income Tax Disclosure [Abstract]

Schedule of domestic and foreign components

The domestic and foreign components of the Company's income (loss) before provision for income taxes are as follows:

			2023						2022						2021
Domestic			$	291,203					$	(151,551)					$	(4,176)
Foreign			546						(1,113)						117
Net income (loss) before income taxes			$	291,749					$	(152,664)					$	(4,059)

Schedule of provision for income taxes

The provision for income tax expense (benefit) consists of the following:

Current:						2023						2022						2021
Domestic						$	79,840					$	10,498					$	—
State and local						27,596						2,601						1,523
Foreign						192						—						(38)
Current federal, state and local, tax expense						$	107,628					$	13,099					$	1,485

Deferred:						2023						2022						2021
Domestic						$	(34,535)					$	18,558					$	(7,142)
State and local						(8,261)						4,034						(1,878)
Foreign						116						(1,073)						(461)
Deferred federal, state and local, tax expense						$	(42,680)					$	21,519					$	(9,481)
Income tax expense (benefit)						$	64,948					$	34,618					$	(7,996)

Schedule of effective rate on income before provision (benefit) for income taxes

The reconciliation of the U.S. federal statutory rate to the effective rate on net income (loss) before taxes is as follows:

			2023						2022						2021
U.S. Statutory federal rate			21.0		%				21.0		%				21.0		%
State taxes, net of federal benefit			4.7		%				(3.9)		%				(12.5)		%
Tax effect of Pepsi valuation premium			—		%				(38.9)		%				—		%
Stock based compensation			(3.4)		%				(0.9)		%				50.5		%
Change in valuation allowance			(0.3)		%				0.4		%				219.8		%
Change in deferred balances			0.3		%				—		%				(80.6)		%
Other			(0.1)		%				(0.4)		%				(0.9)		%
Effective tax rate			22.2		%				(22.7)		%				197.3		%

Schedule of deferred tax assets

Deferred tax assets and liabilities consisted of the following:

			December 31, 2023						December 31, 2022
Net operating loss carryforwards			$	3,441					$	4,774
Charitable contributions			—						17
Deferred revenue			45,907						—
Fixed assets			(3,338)						(1,158)
Pepsi valuation premium			(68,250)						(70,637)
Right of use liability			157						154
Right of use asset			(275)						(146)
Distributor termination fees			40,429						46,859
Stock-based compensation			4,892						5,236
Inventory allowance			9,221						5,423
Intangibles			(2,495)						(2,516)
Total deferred tax assets (liabilities)			29,689						(11,994)
Valuation allowance			(2,496)						(3,424)
Net deferred tax assets (liabilities)			$	27,193					$	(15,418)

Schedule of reconciliation of the beginning and ending amounts of unrecognized tax benefits

A reconciliation of the beginning and ending amounts of unrecognized tax benefits is as follows:

			2023						2022
Gross unrecognized tax benefit, beginning of period			$	702					$	1,080
Additions based on tax positions related to the current year			555						—
Additions based on tax positions related to the prior years			—						—
Reductions due to lapse in statute of limitations and settlements			—						(378)
Gross unrecognized tax benefit, end of period			$	1,257					$	702

Summary of the filing jurisdictions and open tax years

The Company files U.S., state, and foreign income tax returns in jurisdictions with various statutes of limitations. Below is a summary of the filing jurisdictions and open tax years:

			Open Years
U.S. Federal			2020-2022
U.S State and local			2019-2022
Non-U.S.			2017-2022

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