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REVENUE - Narrative (Details) - USD ($)
$ in Thousands
 1 Months Ended 12 Months Ended
Aug. 01, 2022
Jan. 31, 2019
Dec. 31, 2023
Dec. 31, 2022
Dec. 31, 2021
Disaggregation of Revenue [Line Items]          
Promotional allowance included as a reduction of revenue     $ 315,200 $ 158,500 $ 64,200
Accrued promotional allowance     99,787 35,977  
Revenue     $ 1,318,014 $ 653,604 314,272
Revenue recognition period     20 years    
Series A Preferred Stock          
Disaggregation of Revenue [Line Items]          
Mezzanine equity, shares issued (in shares) 1,500,000   1,466,666 1,466,666  
Convertible Preferred Stock | Transition Agreement          
Disaggregation of Revenue [Line Items]          
Stock issued during period (in shares) 1,500,000   1,500,000    
Pepsi          
Disaggregation of Revenue [Line Items]          
First cancellable term     19 years    
Second cancellable term     29 years    
Cancellable term thereafter     10 years    
Total payment $ 250,000        
Upfront payment received 227,800        
Implicit payment $ 282,500        
Excess fair value over issuance proceeds     $ 282,500    
License Agreement          
Disaggregation of Revenue [Line Items]          
Revenue     2,200 $ 2,000 1,600
Fixed fees term   5 years      
Royalty fees   $ 6,900      
Agreement term   50 years      
Sweden          
Disaggregation of Revenue [Line Items]          
Revenue     $ 29,300 $ 21,700 $ 26,900