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ACCOUNTS PAYABLE AND ACCRUED EXPENSES (Details) - USD ($)
$ in Thousands
Dec. 31, 2023
Dec. 31, 2022
Related Party Transaction [Line Items]    
Accrued freight $ 2,267 $ 8,532
Accrued marketing 18,252 2,238
Accrued legal 7,633 10,463
Unbilled purchases 11,851 8,672
Accrued Liabilities, Current, Total 62,120 69,899
Due to Pepsi    
Related Party Transaction [Line Items]    
Other accrued expenses 0 34,807
Nonrelated Party    
Related Party Transaction [Line Items]    
Other accrued expenses $ 22,117 $ 5,187