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INCOME TAXES - Effective Income Taxes Reconciliation (Details)	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Income Tax Disclosure [Abstract]
U.S. Statutory federal rate	21.00%	21.00%	21.00%
State taxes, net of federal benefit	4.70%	(3.90%)	(12.50%)
Tax effect of Pepsi valuation premium	0.00%	(38.90%)	0.00%
Stock based compensation	(3.40%)	(0.90%)	50.50%
Change in valuation allowance	(0.30%)	0.40%	219.80%
Change in deferred balances	0.30%	0.00%	(80.60%)
Other	(0.10%)	(0.40%)	(0.90%)
Effective tax rate	22.20%	(22.70%)	197.30%

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Effective Income Tax Rate Reconciliation, Tax Effect of Pepsi Valuation Premium, Percent

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Percentage of current income tax expense (benefit) and deferred income tax expense (benefit) pertaining to continuing operations.

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-Topic 740
-SubTopic 10
-Name Accounting Standards Codification
-Section 50
-Paragraph 12
-Publisher FASB
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