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BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Narrative (Details)
$ / shares in Units, $ in Thousands
 3 Months Ended
Nov. 13, 2023
Mar. 31, 2024
USD ($)
segment
$ / shares
Mar. 31, 2023
USD ($)
$ / shares
Dec. 31, 2023
USD ($)
Product Information [Line Items]        
Stock split 3      
Increase in net income   $ 77,811 $ 41,227  
Basic (in USD per share) | $ / shares   $ 0.28 $ 0.14  
Diluted (in USD per share) | $ / shares   $ 0.27 $ 0.13  
Number of operating segments | segment   1    
Amount excess of FDIC limit   $ 879,000   $ 755,500
Inventory valuation reserves   4,200   4,200
Marketing and advertising expense   46,500 $ 31,000  
Research and development expense   200 300  
Exchange losses   (400) (100)  
Foreign currency transaction loss   (1,400)    
Foreign currency transaction gain     600  
Freight expense   14,000 $ 14,200  
State beverage container deposit   10,900   10,100
Value added tax payment   2,100   800
Related Party        
Product Information [Line Items]        
Contract liability   174,300   176,700
Deferred revenue, non-current   164,800   167,200
Deferred revenue-current   $ 9,500   $ 9,500
Minimum        
Product Information [Line Items]        
Estimated Useful Life in Years   3 years    
Maximum        
Product Information [Line Items]        
Estimated Useful Life in Years   7 years