Accrued promotional allowance

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Contract with Customer, Liability, Revenue Recognition Term

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- Definition

Deferred Contract Asset in Other Assets

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- Definition

Increase (Decrease) In Accrued Distributor Terminations Fees

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- Definition

Issuance Of Preferred Stock Fair Value

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Number of Board Members

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Ownership Percentage of Outstanding Common Stock

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Proceeds of Issuance of Deferred Contract Asset in Other Assets Excess

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- Definition

Unamortized Deferred Contract Costs

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- Definition

Amount, after allowance for credit loss, of right to consideration from customer for product sold and service rendered in normal course of business, classified as current.

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Accumulated amortization of other deferred costs capitalized at the end of the reporting period. Does not include deferred finance costs, deferred acquisition costs of insurance companies, or deferred leasing costs for real estate operations.

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- Definition

Amount of obligation to transfer good or service to customer for which consideration has been received or is receivable.

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Amount of obligation to transfer good or service to customer for which consideration has been received or is receivable, classified as current.

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Amount of obligation to transfer good or service to customer for which consideration has been received or is receivable, classified as noncurrent.

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Amount of revenue recognized that was previously included in balance of obligation to transfer good or service to customer for which consideration from customer has been received or is due.

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- Definition

Amount of operating lease expense. Excludes sublease income.

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Present value of lessee's discounted obligation for lease payments from operating lease.

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- Definition

Amount of transactions with related party during the financial reporting period.

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- Definition

Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table.

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Amount, excluding tax collected from customer, of revenue from satisfaction of performance obligation by transferring promised good or service to customer. Tax collected from customer is tax assessed by governmental authority that is both imposed on and concurrent with specific revenue-producing transaction, including, but not limited to, sales, use, value added and excise.

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The number of securities classified as temporary equity that have been sold (or granted) to the entity's shareholders. Securities issued include securities outstanding and securities held in treasury. Temporary equity is a security with redemption features that are outside the control of the issuer, is not classified as an asset or liability in conformity with GAAP, and is not mandatorily redeemable. Includes any type of security that is redeemable at a fixed or determinable price or on a fixed or determinable date or dates, is redeemable at the option of the holder, or has conditions for redemption which are not solely within the control of the issuer. If convertible, the issuer does not control the actions or events necessary to issue the maximum number of shares that could be required to be delivered under the conversion option if the holder exercises the option to convert the stock to another class of equity. If the security is a warrant or a rights issue, the warrant or rights issue is considered to be temporary equity if the issuer cannot demonstrate that it would be able to deliver upon the exercise of the option by the holder in all cases. Includes stock with put option held by ESOP and stock redeemable by holder only in the event of a change in control of the issuer.

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RELATED PARTY TRANSACTIONS (Details) $ in Thousands		3 Months Ended		12 Months Ended
RELATED PARTY TRANSACTIONS (Details) $ in Thousands	Aug. 01, 2022 USD ($) shares	Mar. 31, 2024 USD ($) seat shares	Mar. 31, 2023 USD ($)	Dec. 31, 2023 USD ($) shares	Dec. 31, 2022 USD ($)
Related Party Transaction [Line Items]
Revenue		$ 355,708	$ 259,939
Accrued promotional allowance		129,201		$ 99,787
Accounts receivable-net		200,117		$ 183,703
Accrued distributor termination fees		$ (248)	(2,923)
Revenue recognition, term		20 years
Series A Preferred Stock
Related Party Transaction [Line Items]
Mezzanine equity, shares issued (in shares) \| shares		1,466,666		1,466,666
Issuance of series A, fair value	$ 832,500
Related Party
Related Party Transaction [Line Items]
Mezzanine equity, shares issued (in shares) \| shares	1,500,000
Percentage owned by Pepsi	8.50%
Number of board members \| seat		1
Revenue		$ 210,500	156,500
Accrued promotional allowance		75,800		$ 51,800
Purchases with related party		3,500	1,500
Accounts receivable-net		141,300		130,400
Accrued distributor termination fees				(38,300)	$ 227,800
Contract liability		174,300		176,700
Revenue recognized		2,400		9,500
Deferred contract asset in other assets		282,500
Accumulated amortization			$ 3,500
Deferred revenue, non-current		164,800		167,200
Deferred revenue-current		9,500		9,500
Related Party \| Contract Assets Current
Related Party Transaction [Line Items]
Unamortized deferred contract costs		14,100		14,100
Related Party \| Contract Assets Non Current
Related Party Transaction [Line Items]
Unamortized deferred contract costs		244,800		248,300
Related Party \| Series A Preferred Stock
Related Party Transaction [Line Items]
Issuance of series A, fair value		832,500
Deferred contract asset in other assets, representing the excess		550,000
Majority Shareholder \| CD Financial, LLC \| Building
Related Party Transaction [Line Items]
Monthly rent		48
Operating lease liability		$ 400		$ 500