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RELATED PARTY TRANSACTIONS (Details) - USD ($) $ in Thousands |  | 3 Months Ended | 6 Months Ended | 12 Months Ended
--- | --- | --- | --- | ---
Aug. 01, 2022 | Jun. 30, 2024 | Jun. 30, 2023 | Jun. 30, 2024 | Jun. 30, 2023 | Dec. 31, 2023 | Dec. 31, 2022
Related Party Transaction [Line Items] |  |  |  |  |  |  |
Revenue |  | $ 401,977 | $ 325,883 | $ 757,685 | $ 585,822 |  |
Accrued promotional allowance |  | 156,479 |  | 156,479 |  | $ 99,787 |
Accounts receivable-net |  | 262,920 |  | 262,920 |  | 183,703 |
Purchases with related party |  | 4,600 | 2,400 | 8,100 | 3,900 |  |
Accrued distributor termination fees |  |  |  | (248) | (3,986) |  |
Deferred revenue, non-current |  | 162,471 |  | 162,471 |  | 167,227 |
Deferred revenue-current |  | $ 9,513 |  | $ 9,513 |  | $ 9,513 |
Accumulated amortization |  |  | 3,600 |  | 7,100 |  |
Series A Preferred Stock |  |  |  |  |  |  |
Related Party Transaction [Line Items] |  |  |  |  |  |  |
Mezzanine equity, shares issued (in shares) |  | 1,466,666 |  | 1,466,666 |  | 1,466,666 |
Issuance of series A, fair value | $ 832,500 |  |  |  |  |  |
Related Party |  |  |  |  |  |  |
Related Party Transaction [Line Items] |  |  |  |  |  |  |
Mezzanine equity, shares issued (in shares) | 1,500,000 |  |  |  |  |  |
Percentage owned by Pepsi | 8.50% |  |  |  |  |  |
Revenue |  | $ 212,600 | 184,900 | $ 423,100 | 341,400 |  |
Accrued promotional allowance |  | 98,500 |  | 98,500 |  | $ 51,800 |
Accounts receivable-net |  | 171,500 |  | 171,500 |  | 130,400 |
Accrued distributor termination fees | $ 227,800 |  |  |  |  | (38,300) | $ 227,800
Contract liability |  | 172,000 |  | 172,000 |  | 176,700 |
Deferred revenue, non-current |  | 162,500 |  | 162,500 |  | 167,200 |
Deferred revenue-current |  | 9,500 |  | 9,500 |  | 9,500 |
Revenue recognized |  | 2,400 | $ 2,300 | 4,800 | $ 4,700 |  |
Revenue recognition, term | 20 years |  |  |  |  |  |
Deferred contract asset in other assets | $ 282,500 |  |  |  |  |  |
Deferred other costs, current |  | 14,100 |  | 14,100 |  | 14,100 |
Deferred other costs, noncurrent |  | 241,300 |  | 241,300 |  | 248,300 |
Accumulated amortization |  | 3,600 |  | 7,100 |  |  |
Related Party | Series A Preferred Stock |  |  |  |  |  |  |
Related Party Transaction [Line Items] |  |  |  |  |  |  |
Issuance of series A, fair value | 832,500 |  |  |  |  |  |
Deferred contract asset in other assets, representing the excess | $ 550,000 |  |  |  |  |  |
Majority Shareholder | Building |  |  |  |  |  |  |
Related Party Transaction [Line Items] |  |  |  |  |  |  |
Monthly rent |  | 55 |  |  |  |  |
Operating lease liability |  | $ 300 |  | $ 300 |  | $ 500 |

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