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REVENUE - Narrative (Details) - USD ($)
$ in Thousands
 3 Months Ended 6 Months Ended 12 Months Ended
Aug. 01, 2022
Jun. 30, 2024
Jun. 30, 2023
Jun. 30, 2024
Jun. 30, 2023
Dec. 31, 2023
Dec. 31, 2022
Disaggregation of Revenue [Line Items]              
Revenue   $ 401,977 $ 325,883 $ 757,685 $ 585,822    
Promotional allowance included as a reduction in revenue   121,400 86,400 216,400 151,900    
Accrued promotional allowance   156,479   $ 156,479   $ 99,787  
First cancellable term       19 years      
Cancellable term thereafter       10 years      
Total payment $ 250,000            
Accrued distributor termination fees       $ (248) (3,986)    
Term agreement       50 years      
Term of fixed fees       5 years      
Royalty fees       $ 6,900      
Due to Pepsi              
Disaggregation of Revenue [Line Items]              
Revenue   212,600 184,900 423,100 341,400    
Accrued promotional allowance   98,500   98,500   51,800  
Accrued distributor termination fees $ 227,800         $ (38,300) $ 227,800
Sweden              
Disaggregation of Revenue [Line Items]              
Revenue   $ 11,300 $ 7,900 $ 21,200 $ 13,400