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PROPERTY AND EQUIPMENT - Schedule of Property and Equipment (Details) - USD ($)
$ in Thousands
Jun. 30, 2024
Dec. 31, 2023
Property, Plant and Equipment [Line Items]    
Less: accumulated depreciation $ (6,872) $ (4,650)
Total $ 36,282 24,868
Minimum    
Property, Plant and Equipment [Line Items]    
Estimated Useful Life in Years 3 years  
Maximum    
Property, Plant and Equipment [Line Items]    
Estimated Useful Life in Years 7 years  
Merchandising equipment - coolers    
Property, Plant and Equipment [Line Items]    
Property and equipment $ 34,844 21,908
Merchandising equipment - coolers | Minimum    
Property, Plant and Equipment [Line Items]    
Estimated Useful Life in Years 3 years  
Merchandising equipment - coolers | Maximum    
Property, Plant and Equipment [Line Items]    
Estimated Useful Life in Years 7 years  
Office equipment    
Property, Plant and Equipment [Line Items]    
Property and equipment $ 1,623 1,467
Office equipment | Minimum    
Property, Plant and Equipment [Line Items]    
Estimated Useful Life in Years 3 years  
Office equipment | Maximum    
Property, Plant and Equipment [Line Items]    
Estimated Useful Life in Years 7 years  
Vehicles    
Property, Plant and Equipment [Line Items]    
Estimated Useful Life in Years 5 years  
Property and equipment $ 6,687 $ 6,143