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RELATED PARTY TRANSACTIONS (Details) - USD ($)
$ in Thousands
 3 Months Ended 6 Months Ended 12 Months Ended
Aug. 01, 2022
Jun. 30, 2024
Jun. 30, 2023
Jun. 30, 2024
Jun. 30, 2023
Dec. 31, 2023
Dec. 31, 2022
Related Party Transaction [Line Items]              
Revenue   $ 401,977 $ 325,883 $ 757,685 $ 585,822    
Accrued promotional allowance   156,479   156,479   $ 99,787  
Accounts receivable-net   262,920   262,920   183,703  
Purchases with related party   4,600 2,400 8,100 3,900    
Accrued distributor termination fees       (248) (3,986)    
Deferred revenue, non-current   162,471   162,471   167,227  
Deferred revenue-current   $ 9,513   $ 9,513   $ 9,513  
Accumulated amortization     3,600   7,100    
Series A Preferred Stock              
Related Party Transaction [Line Items]              
Mezzanine equity, shares issued (in shares)   1,466,666   1,466,666   1,466,666  
Issuance of series A, fair value $ 832,500            
Related Party              
Related Party Transaction [Line Items]              
Mezzanine equity, shares issued (in shares) 1,500,000            
Percentage owned by Pepsi 8.50%            
Revenue   $ 212,600 184,900 $ 423,100 341,400    
Accrued promotional allowance   98,500   98,500   $ 51,800  
Accounts receivable-net   171,500   171,500   130,400  
Accrued distributor termination fees $ 227,800         (38,300) $ 227,800
Contract liability   172,000   172,000   176,700  
Deferred revenue, non-current   162,500   162,500   167,200  
Deferred revenue-current   9,500   9,500   9,500  
Revenue recognized   2,400 $ 2,300 4,800 $ 4,700    
Revenue recognition, term 20 years            
Deferred contract asset in other assets $ 282,500            
Deferred other costs, current   14,100   14,100   14,100  
Deferred other costs, noncurrent   241,300   241,300   248,300  
Accumulated amortization   3,600   7,100      
Related Party | Series A Preferred Stock              
Related Party Transaction [Line Items]              
Issuance of series A, fair value 832,500            
Deferred contract asset in other assets, representing the excess $ 550,000            
Majority Shareholder | Building              
Related Party Transaction [Line Items]              
Monthly rent   55          
Operating lease liability   $ 300   $ 300   $ 500