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RELATED PARTY TRANSACTIONS (Details) - USD ($) $ in Thousands |  | 3 Months Ended | 9 Months Ended | 12 Months Ended
--- | --- | --- | --- | ---
Aug. 01, 2022 | Sep. 30, 2024 | Sep. 30, 2024 | Sep. 30, 2023 | Dec. 31, 2023 | Dec. 31, 2022
Related Party Transaction [Line Items] |  |  |  |  |  |
Accrued distributor termination fees |  |  | $ (248) | $ (3,986) |  |
Operating lease liability |  | $ 5,551 | $ 5,551 |  |  |
Series A Preferred Stock |  |  |  |  |  |
Related Party Transaction [Line Items] |  |  |  |  |  |
Mezzanine equity, shares issued (in shares) |  | 1,466,666 | 1,466,666 |  | 1,466,666 |
Issuance of series A, fair value | $ 832,500 |  |  |  |  |
Related Party |  |  |  |  |  |
Related Party Transaction [Line Items] |  |  |  |  |  |
Mezzanine equity, shares issued (in shares) | 1,500,000 |  |  |  |  |
Percentage owned by pepsi | 8.50% |  |  |  |  |
Accrued distributor termination fees | $ 227,800 |  |  |  | $ (38,300) | $ 227,800
Revenue recognition, term | 20 years |  | 20 years |  |  |
Deferred contract asset in other assets | $ 282,500 |  |  |  |  |
Related Party | Series A Preferred Stock |  |  |  |  |  |
Related Party Transaction [Line Items] |  |  |  |  |  |
Issuance of series A, fair value | 832,500 |  |  |  |  |
Deferred contract asset in other assets, representing the excess | $ 550,000 |  |  |  |  |
Majority Shareholder | Building |  |  |  |  |  |
Related Party Transaction [Line Items] |  |  |  |  |  |
Monthly rent |  | $ 55 |  |  |  |
Operating lease liability |  | $ 500 | $ 500 |  | $ 500 |

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