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BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Narrative (Details) |  |  | 3 Months Ended | 9 Months Ended |
--- | --- | --- | --- | --- | ---
Nov. 13, 2023 | Aug. 01, 2022 | Sep. 30, 2024 USD ($) | Sep. 30, 2023 USD ($) | Sep. 30, 2024 USD ($) segment | Sep. 30, 2023 USD ($) | Dec. 31, 2023 USD ($)
Product Information [Line Items] |  |  |  |  |  |  |
Stock split | 3 |  |  |  |  |  |
Number of operating segments | segment |  |  |  |  | 1 |  |
Amount excess of FDIC limit |  |  | $ 903,200,000 |  | $ 903,200,000 |  | $ 755,500,000
Impairment of long lived assets |  |  |  |  | 0 | $ 0 |
State beverage container deposit |  |  | 12,500,000 |  | 12,500,000 |  | 10,100,000
Value added tax payment |  |  | 2,000,000.0 |  | 2,000,000.0 |  | 800,000
Other current liabilities |  |  | 500,000 |  | 500,000 |  | $ 0
Freight expense |  |  | 9,800,000 | $ 16,100,000 | 38,200,000 | 45,200,000 |
Marketing and advertising expense |  |  | 64,400,000 | 46,700,000 | 170,300,000 | 114,200,000 |
Research and development expense |  |  | 300,000 | 500,000 | 800,000 | 1,000,000.0 |
Exchange gain (loss) |  |  | 300,000 | (200,000) | (400,000) | (1,200,000) |
Foreign currency translation adjustments, net of income tax |  |  | $ 2,025,000 | $ (664,000) | $ 363,000 | $ (660,000) |
Minimum |  |  |  |  |  |  |
Product Information [Line Items] |  |  |  |  |  |  |
Estimated Useful Life in Years |  |  | 3 years |  | 3 years |  |
Maximum |  |  |  |  |  |  |
Product Information [Line Items] |  |  |  |  |  |  |
Estimated Useful Life in Years |  |  | 7 years |  | 7 years |  |
Due to Pepsi |  |  |  |  |  |  |
Product Information [Line Items] |  |  |  |  |  |  |
Deferred costs amortized term |  | 20 years |  |  | 20 years |  |

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